This advanced diploma Business Administration – Marketing program will open doors to opportunities in the exciting and fast-moving field of marketing. Marketing at George Brown in Toronto is more than textbooks and lectures. Our learning is hands-on and project-based, and this program provides opportunities for case studies as well as real-world projects that can involve industry partners.
What differentiates the three-year advanced diploma from the two-year diploma is the additional opportunities for hands-on learning as well as digital marketing courses, international marketing courses, marketing research courses, and marketing strategy courses. You can also expand your horizons with additional business electives.
This learning experience will enable you to:
Develop an integrated marketing communication strategy for marketing products, concepts, goods or services based on an identified target market.
Conduct primary and secondary market research to provide the information needed to make marketing decisions.
Develop strategies to establish effective working relationships with clients, customers, consumers, co-workers, supervisors and others.
Evaluate the viability of marketing products, concepts, goods or services in an international market or markets.
Formulate and prepare a marketing plan including marketing objectives, marketing mix, marketing strategies, budgetary considerations and evaluation criteria.
Integrate digital marketing and social media into a marketing plan with an understanding of various platforms and technologies.
Embedded in all of the above will be the development of soft skills including communication, presentation and team-building skills, as well as the analytical skills required by marketers today.
George Brown College actively works with industry partners in order to:
align the curriculum to industry needs
provide students with hands-on learning through class projects
offer students field education opportunities
Participation in extracurricular activities allows students to build on their knowledge and skills while networking. This is one of many ways that our School of Marketing helps students get a great return on all that they invest in their business education. Activities may include:
Ontario Colleges Marketing Competition
Vanier BDC Case Challenge
Enactus George Brown
speed mentoring event
Great Canadian Sales Competition
Ad Week
Code: B108
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COURSES
SEMESTER 1
semester courses
BUS 1038, Business Concepts I, NONE
COMM 1007, College English, NONE
COMP 1010, Business Computer Applications I, NONE
HRM1008, Fundamentals of Human Resources, NONE
MARK 1020, Principles of Marketing I, NONE
MATH 1008, Math for Business & Management, NONE
SEMESTER 2
semester courses
ACCT 1036, Principles of Accounting, NONE
BUS 1040, Project Management, NONE
BUS 1056, Business Presentation Skills, COMM 1007
COMM 1034, Professional Communication, COMM 1007
COMP 1115, Business Computer Applications II, COMP 1010
MARK 2049, Principles of Marketing II, MARK 1020
MATH 1131, Mathematical Analysis for Marketers, MATH 1008
SEMESTER 3
semester courses
CMMK 2034, Communication for Marketers, COMM 1034
ECON 1034, Introduction to Economics, NONE
MARK 1055, Integrated Marketing Communication (IMC 1), MARK 2049
MARK 2007, Marketing Research, MARK 2049 & Co-requisite STAT 1012
STAT 1012, Business Statistics, MATH 1131
GHUM 1087, Successful Social Relations, NONE
SEMESTER 4
semester courses
MARK 1002, Professional Selling, MARK 1020
MARK 2033, Database Marketing I, MARK 2049
MARK 2061, Applied Marketing Research, MARK 2007 & STAT 1012
MARK 2063, Advertising and Media Campaign Development (IMC 2), MARK 1055
PSY 1129, Organizational Behaviour, NONE
MARK 2065, Career Planning for Marketing, NONE
Select One General Education Elective
SEMESTER 5
semester courses
ACCT 2031, Managerial Accounting, ACCT 1036
MARK 2054, Consumer Behaviour for Marketing, MARK 2049
MARK 3030, Strategic Marketing: Emerging Media & Innovative Technologies, MARK 2033, MARK 1003 & MARK 2007
Select Two Business Electives
Select One General Education Elective
SEMESTER 6
semester courses
BUS 1044, Business Law, NONE
MARK 2020, International Marketing, MARK 2049
MARK 3017, Strategic Marketing Management, MARK 2033, MARK 1003 & MARK 2061
Select Two Business Electives
Select One General Education Elective
GENERAL EDUCATION ELECTIVES
Electives
BELOW ARE BUSINESS ELECTIVE COURSES FOR BUSINESS ADMINISTRATION MARKETING
Elective courses
CMMK 1114, Business Research & Report Writing, COMM 1034
CMMK1120, PR and Corporate Communications, COMM 1034
CMMK 1127, The Business Media in Canada, COMM 1034
CMMK 1156, Talking Business, COMM 1034
MARK 3007, Services Marketing, MARK 2049
MARK 3016, Not for Profit Sector Marketing, MARK 2049
MARK 3029, Case Based Approach to Marketing Strategies, Successful Completion of Semester 3, 3.0 GPA, by interview only
MARK 3031, Sustainable Marketing, MARK 2049 & MARK 2054
MARK 2053, Negotiation Skills, NONE
MARK 2028, Marketing Financial Services, MARK 1020
HRM 2027, Coaching for Effective Performance Management, HRM 1008
BUS 1041, Small Business Management, BUS 1038
BUS 1067, Field Education, By application only - applications available in SJC 103 & SJA 313A
COMP 1113, Principles of E-Business, COMP 1010
BUS 1051, Intro to Consulting, COMM1034, PSY 1129, HRM 1008 or HRM1029
MGMT 1034, Retail Marketing, MARK 1020
MGMT 2032, Advanced Project Management Tools, BUS 1040 & COMP 1115
The combination of skills that you will obtain through this program can lead to a wide range of excellent career opportunities in many sectors. These include financial accounting, financial analysis and management accounting. Accounting skills are widely sought-after for many different positions across a wide range of industries. Graduates of the program have found employment as:
Audit Associate
Accounting Analyst
Accounts Payable or Receivables Clerk
Junior Accountant
Financial Analyst
Mandatory Health Insurance
$743.99 for one-year coverage (Sept-August)
$508.83 for 8 months coverage (Jan-August)
$273.29 for 4 months coverage (May-August)
