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School of Marketing
Advanced Diploma of Business Administration – Marketing (with work experience)
Advanced Diploma of Business Administration – Marketing (with work experience)

Advanced Diploma of Business Administration – Marketing (with work experience)

  • ID:GBC010046
  • Level:3-Year Undergraduate Advanced Diploma
  • Duration:
  • Intake:

Fees (CAD)

Estimated Total/program:
Accept letter

Admission Requirements

​​Entry requirement

  • Applicants are selected on the basis of their academic achievement, including the required courses, and any other selection criteria outlined below.
  • Ontario Secondary School Diploma or equivalent**
  • Grade 12 English (C or U)
  • Grade 11 Math (M or U) or Grade 12 (C or U)

English requirements 

  • Provide proof that their secondary and/ or post-secondary studies were completed at a recognized institution where English is the primary media of instruction. The studies must be relevant to the admission requirements for the specific program (s) applied to (e.g. an advanced diploma or degree is required for certain postgraduate program)
  • Applicants with transcripts from an institution where the language of instruction is not English may meet English language proficiency requirements with one of the following proofs of language proficiency. The minimum test scores that are acceptable are listed below (as applicable). Please note: For admissions purposes, some programs require a higher score than the minimum stated below.
  • George Brown English for Academic (EAP) Program, Level 8
  • IELTS (Academic), 6.0, minimum 5.5 in each skill band
  • TOEFL, 80 (online) minimum 20 in each skill band
  • MELAB, 80
  • PTE (Academic), 54, overall minimum
    50 in each skill band
  • CAEL, 60 (overall)
  • Cambridge English Exams (B2 First, C1 Advanced or C2 Proficiency), 169 or more (with no individual skill below 162)
  • *NEW Duolingo English Test, 105

Course Information

The advanced diploma Business Administration – Marketing program will open doors to opportunities in the exciting and fast-moving field of marketing. Marketing at George Brown is more than textbooks and lectures. Our learning is hands-on and project-based, and this program provides opportunities for case studies as well as real-world projects that can involve industry partners.

What differentiates the three-year advanced diploma from the two-year diploma is the additional opportunities for more advanced hands-on learning as well as digital marketing courses, international marketing courses, marketing research courses and marketing strategy courses. You can also expand your horizons with additional business electives.

This learning experience will enable you to:

  • Develop an integrated marketing communication strategy for marketing products, concepts, goods, or services based on an identified target market.

  • Conduct primary and secondary market research to provide information needed to make marketing decisions.

  • Develop strategies to establish effective working relationships with clients, customers, consumers, co-workers, supervisors and others.

  • Evaluate the viability of marketing products, concepts, goods or services in an international market or markets.

  • Formulate and prepare a marketing plan including marketing objectives, marketing mix, marketing strategies, budgetary considerations and evaluation criteria.

  • Integrate digital marketing and social media into a marketing plan with an understanding of various platforms and technologies.

Embedded in all of the above will be the development of soft skills including communication, presentation, and team-building as well as the analytical skills required by marketers today.

This program (B158) is offered with work experience. Students wishing to apply for Business Administration – Marketing without work experience should apply to B108.

George Brown College actively works with industry partners in order to:

  • align the curriculum to industry needs

  • provide students with hands-on learning through class projects

  • offer students field education opportunities

  • offer students the opportunity to make industry contacts and build their network

Participation in extracurricular activities allows students to build on their knowledge and skills while networking. This is one of many ways that our School of Marketing helps students get a great return on all that they invest in their business education. Activities may include:

  • Ontario Colleges Marketing Competition

  • Vanier BDC Case Challenge

  • Enactus George Brown

  • speed mentoring event

  • Great Canadian Sales Competition

  • Ad Week

View our video below to hear from students and professors about their experiences with our diploma Marketing programs at the School of Marketing, one of four specialized schools in our business school called the Centre for Business.

Code: B158

For more information Click here 



  • semester courses

  • BUS 1038, Business Concepts I, NONE

  • COMM 1007, College English, NONE

  • COMP 1010, Business Computer Applications I, NONE

  • HRM1008, Fundamentals of Human Resources, NONE

  • MARK 1020, Principles of Marketing I, NONE

  • MATH 1008, Math for Business & Management, NONE


  • semester courses

  • ACCT 1036, Principles of Accounting, NONE

  • BUS 1040, Project Management, NONE

  • BUS 1056, Business Presentation Skills, COMM 1007

  • COMM 1034, Professional Communication, COMM 1007

  • COMP 1115, Business Computer Applications II, COMP 1010

  • MARK 2049, Principles of Marketing II, MARK 1020

  • MATH 1131, Mathematical Analysis for Marketers, MATH 1008


  • semester courses

  • CMMK 2034, Communication for Marketers, COMM 1034

  • ECON 1034, Introduction to Economics, NONE

  • MARK 1055, Integrated Marketing Communication (IMC 1), MARK 2049

  • MARK 2007, Marketing Research, MARK 2049 & Co-requisite STAT 1012

  • STAT 1012, Business Statistics, MATH 1131

  • GHUM 1087, Successful Social Relations, NONE

  • BUS 1000, Work Experience Prep Course*, COMM 1007 & 3.0 GPA

* This course is mandatory only for students taking the Work Experience Option (B158)


  • semester courses

  • MARK 1002, Professional Selling, MARK 1020

  • MARK 2033, Database Marketing I, MARK 2049

  • MARK 2061, Applied Marketing Research, MARK 2007 & STAT 1012

  • MARK 2063, Advertising and Media Campaign Development (IMC 2), MARK 1055

  • PSY 1129, Organizational Behaviour, NONE

  • MARK 2065, Career Planning for Marketing, NONE

  • Select One General Education Elective


  • semester courses

  • ACCT 2031, Managerial Accounting, ACCT 1036

  • MARK 2054, Consumer Behaviour for Marketing, MARK 2049

  • MARK 3030, Strategic Marketing: Emerging Media & Innovative Technologies, MARK 2033, MARK 1003 & MARK 2007

  • Select Two Business Electives

  • Select One General Education Elective


  • semester courses

  • BUS 1044, Business Law, NONE

  • MARK 2020, International Marketing, MARK 2049

  • MARK 3017, Strategic Marketing Management, MARK 2033, MARK 1003 & MARK 2061

  • Select Two Business Electives

  • Select One General Education Elective

Detailed course outlines

General Education Electives



  • Elective courses

  • CMMK 1114, Business Research & Report Writing, COMM 1034

  • CMMK1120, PR and Corporate Communications, COMM1034

  • CMMK 1127, The Business Media in Canada, COMM 1034

  • CMMK 1156, Talking Business, COMM 1034

  • MARK 3007, Services Marketing, MARK 2049

  • MARK 3016, Not for Profit Sector Marketing, MARK 2049

  • MARK 3029, Case Based Approach to Marketing Strategies, Successful Completion of Semester 3, 3.0 GPA, by interview only

  • MARK 3031, Sustainable Marketing, MARK 2049 & MARK 2054

  • MARK 2053, Negotiation Skills, NONE

  • MARK 2028, Marketing Financial Services, MARK 1020

  • HRM 2027, Coaching for Effective Performance Management, HRM 1008

  • BUS 1041, Small Business Management, BUS 1038

  • BUS 1051, Intro to Consulting, COMM 134, PSY 1129, HRM 1008 OR HRM 1029

  • COMP 1113, Principles of E-Business, COMP 1010

  • MGMT 1034, Retail Marketing, MARK 1020

  • MGMT 2032, Advanced Project Management Tools, BUS 1040 & COMP 1115

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Pre Courses

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Pathway Courses

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Career Opportunity

Career Opportunity

The combination of skills that you will obtain through this program can lead to a wide range of excellent career opportunities in many sectors. These include financial accounting, financial analysis and management accounting. Accounting skills are widely sought-after for many different positions across a wide range of industries. Graduates of the program have found employment as:

  • Audit Associate

  • Accounting Analyst

  • Accounts Payable or Receivables Clerk

  • Junior Accountant

  • Financial Analyst

Ability to settle

Overseas Student Health Cover

Mandatory Health Insurance

$743.99 for one-year coverage (Sept-August)
$508.83 for 8 months coverage (Jan-August)
$273.29 for 4 months coverage (May-August)

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