This course requires 104–120 UCAS tariff points including a minimum of 2 A-levels or equivalent. We are happy to consider a combination of qualifications and grades to meet the overall tariff, for example A-levels A*CC, ABC, BBB or BCC, BTECs DDM or DMM. You can use the UCAS calculator to see how your qualifications equate to UCAS tariff points.
If you do not meet these requirements, you may want to consider our foundation year, a one-year course that will prepare you for degree-level study.
If English is not your first language, you will need IELTS (Academic) 6.0 with minimum 5.5 in each component or equivalent.
Learn from academic specialists who are actively involved in research that informs the future of the industry
Benefit from visits to local and regional event venues, as well as studying real-life case studies and hearing from industry guest lecturers
Gain an expert understanding of event marketing, financial reporting, project planning, event bidding and consumer behaviours
Study abroad at one of our many partner institutions across the world
Build your network of professional contacts, enhance your CV and employability during the 30-week work placement
This course is ranked 10th in its subject area according to the 2021 Guardian League Tables.
Foundation year: We have a foundation year option for UK students who do not meet the entry requirements for the degree course. This additional year of study will give you a grounding in the business and management skills required for this course, building your confidence, knowledge and skills for further study. After successful completion of the foundation year, you will progress to the full degree.
UCAS Code: N820
With foundation year: N821
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Foundation year
Core Units:
Fundamentals of Business & Management: This unit aims to develop your understanding of the business context across industry and sectors globally. You will cover the key issues and challenges facing businesses going forward and the essential role of people in dynamic, resilient and complex organisations. You will explore key functional business areas including marketing, finance, accounting, economics, people management, and organisational behaviour.
Academic & Professional Practice: You will build your confidence in both academic and professional skills. This unit will cover the academic skills which will be required at degree level study and you’ll practice them throughout the unit with support from key university services including the library and study skills team. There will also be opportunity for you to reflect on and develop your own professional skills through interactions with employers, careers services and online resources.
Fusion Business Project: You will undertake a business project based on a real issue or problem. The Fundamentals of Business & Management unit will support you in understanding key issues and challenges which could form the basis for your project. Projects will be undertaken in workplaces, community settings or part of research processes related to your chosen field of study. You will be allocated an academic mentor who will support you in developing and undertaking the project.
Year 1
You'll be introduced to the key concepts of events management. The multi-disciplinary nature of the course will attract students from a range of subjects. You may have studied business or leisure, or a performing arts course. You may have experience of running events, or you may be new to events management altogether. The mix of students on this course creates interesting groups, and students make the most of each others' backgrounds in their individual and small group work.
Core units
Event Business: This unit aims will provide you with a thorough understanding of the organisational structures, stakeholder relationships and societal challenges within the events industry. It develops core business skills required for event operations including numeracy and financial management.
Economics for Events Professionals: You will explore how event organisations use economic theories and concepts to make business decisions and how to analyse economic data so you can use these theories and concepts.
Event & Experiential Marketing: An introduction to experiential marketing, where you'll learn how to apply its principles to events marketing. You will explore the steps that lead to the effective marketing of an event and how events themselves can become part of an effective marketing campaign. The unit covers all aspects of marketing theory and practices, taking into account the current societal, economic, environmental and political contexts and trends.
Event Design: You will cover the theoretical and practical elements of event and experience design. It will develop your creative and management skills and equip you with the knowledge to identify key event design elements, stakeholders, tools and constraints.
Creativity & Innovation: You'll develop an appreciation for innovation in the business sector and specifically in the events sector and the role it plays for leadership in a competitive events environment.
Critical Studies in Events: This unit will introduce you to the theoretical principles that provide frameworks to understand the events industry. It explores how secondary data and materials can be used to understand and evaluate contemporary societal and business challenges providing a sound basis for decision making.
Year 2
Your second year will build on your knowledge and equip you with the organisational skills to be an effective manager.
Core units
Consumer Psychology for Events: You'll learn about the individual and social processes underlying and influencing consumer behaviour in order to support the development of effective strategic and tactical marketing plans. You'll learn to evaluate and apply theories to a range of event purchase and consumption situations.
Professional Development & Workplace Dynamics: You'll develop an understanding of personnel and human resources practices to effectively manage people in organisations related to events, leisure and marketing. You'll also learn to understand the legal frameworks which govern the management of people in UK organisations.
Financial Appraisal for Business: The unit aims will give you the skills and knowledge to facilitate effective planning, monitoring and control mechanisms in the events industry. You'll develop short and medium term strategic decision-making skills that are defined by clear financial criteria as well as problem-solving, numeric and analytical skills.
Live Event Development & Delivery: Working in groups, you will experience the practical implementation of setting up a live event, whilst exploring concepts and theories relevant to event management. To accomplish this, you will explore issues such as strategic planning, cultural diversity, issues of sustainability for the event industry.
Sustainable Project Management: Sustainable project and risk management are essential capabilities for event managers in the current, dynamic business environment. In this unit, students will develop core knowledge of sustainability, project and risk management, informed by current practice and research in the discipline. They will also develop analytical, problem solving and evaluative skills for efficient and effective Sustainable Project Management.
Digital Marketing Communications: Digital communications are a central part of all event marketing activity and the knowledge of the theory and application of digital marketing communications strategies are an essential skill in today’s event marketing industry. This unit combines acquiring the knowledge and understanding of the digital and social media landscape with the theoretical understanding of digital brand presence.
Placement year
You’ll complete a (minimum) 30-week supervised work placement in the UK or overseas which gives you the opportunity to turn theory into practice in a business environment.
Final year
In your fourth year, you'll study events in their international context and gain an appreciation for the strategic management and functions of organisations.
Core units
Strategy & Leadership: In this unit, you'll develop management skills for a service-based organisation in a complex and dynamic environment. You'll learn to apply and evaluate theories in an events context, and the material you present will be relevant for understanding and using strategies in other markets.
Final Year Project: You will complete a piece of independent work that involves the collection, interpretation, analysis and appropriate presentation of data, and the ability to relate the key findings to existing knowledge and understanding within the subject area.
Option units (choose three)
Financial Management: An opportunity to study financial management, building on your earlier studies in finance and accounting. You'll develop an appreciation for how organisations make financial decisions within the context of corporate strategy, and an understanding of financial management roles in organisations.
Small Business Management: Learn about the role of small businesses in the economy, along with their aims, strengths and weaknesses. You'll develop enterprise awareness and an entrepreneurial mindset, which will help you assess business opportunities.
Future of Events & Technology: Explore the creative, transformational and dark potential of the rapidly evolving technological landscape within which events find themselves.
Community, Events Sports & the Third Sector: You'll critically analyse how events and sport may approach and/or impact on contemporary societal challenges. The unit explores how organisations and communities address social policy agendas, including social justice, human rights, wellbeing and equity, while exploring how social policy campaigners can utilise events and sport in advocacy, activism, political lobbying and to further public understanding.
Event Engagement: You'll explore audience and consumer engagement theories and practices to better understand engagement and participation.
Food, Culture & Travel: You will explore the complex relationships between food, culture and travel within an international context, and from commercial and social perspectives, reflecting on aspects of critical food studies and debating a wide range of relevant topics.
Managing Crises & Disasters: This unit develops your understanding of concepts and theories of crisis and disaster management and their relevance for the travel and tourism, hospitality and events sectors. You will participate in several disaster simulation exercises, providing insights into the conduct of disaster management.
Digital Marketing: This unit will provide you with practical and theoretical knowledge for using and evaluating digital marketing. You'll develop a sound understanding of digital marketing principles.
Visitor Attractions Management: A key component of the provision for both domestic and international visitors and includes historic, natural, man-made and contemporary attractions. This unit will explore the range of issues that influence both the development and management of visitor attractions both in the UK and other countries. This option unit aims to develop your awareness, understanding and appreciation of the principles and practices relating to the development and management of visitor attractions.
Sports Marketing: The sports sector is a significant part of international, national and local business. This unit will develop your understanding of this sector in economic and operational terms, and you'll learn about vital features for the day-to-day management of sport.
International Event Management: Evaluate and apply management theories and techniques to the effective organisation of international events. This unit will help prepare you for careers operating in international events and markets.
Fashion Marketing: The fashion industry is present in all areas of the service sector. You'll get the opportunity to explore how fashion can be used, through marketing, in this sector to appeal to fashion-conscious consumers. You should consider choosing this unit if you'd like a career involving fashion.
Sport Tourism: Understand sport tourism and demands for it. You'll explore supply structures and the impacts and responses of sport and tourism providers.
Tourism & Hospitality Design: This unit addresses the role and significance of design in and for the Tourism and Hospitality Industries. You will develop the skills necessary to appraise design in relevant real-world contexts, with an emphasis on creative thinking and practice.
Please note that option units require minimum numbers in order to run and may only be available on a semester by semester basis. They may also change from year to year.
The field of events management is varied and exciting to work in and this degree will prepare you for a range of roles in the sector. The work placement you undertake will allow you to make valuable contacts within the events management industry and will help you to improve your employment prospects.
92% of our students are in work or further study within fifteen months of finishing their course.
OSHC: 624 ($) GBP per year
