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Business, Management and Economics
Bachelor of Business Analytics - 4 years
Bachelor of Business Analytics - 4 years

Bachelor of Business Analytics - 4 years

  • ID:AU440014
  • Level:4-Year Bachelor's Degree
  • Duration:
  • Intake:

Fees (GBP)

* placement year fee

Estimated Total/program:
Accept letter

Admission Requirements

English Requirements

  • Two bands at 5.5 and other bands at 6.0 and above. Overall 6.5 IELTS

Course Information

Understand one of the fastest-growing areas in modern business and society today and study data science and analysis on our BSc Business Analytics degree at Aston University. 

Our data-rich society demands effective solutions, from strategic business decisions to ensure a company’s survival, through to approaches to government policy using data sets on public health.

Business Analytics at Aston offers a unique mix of general business studies in the first year, followed by more specialised business analytics tools and techniques as you progress your degree, and real-world examples of how these apply to a breadth of settings.

What you’ll learn

You’ll study how analytical and computing tools can be applied in a business setting to provide fresh insight and tackle complex problems.

You will experience a balanced approach of teaching, hands-on practice and training in the relevant tools as you develop the skills to inform and influence decision-making when it matters most. All of this will help you prepare for your professional career as well as identify particular areas of interest.

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Year 1

In the first year you will study a mix of general Business Studies topics that will provide a foundation for the rest of your degree. Subject areas include Mathematics and Statistics for Business, Operations Management, Accounting for Business and Informational Technology in Business.

The core modules are:

  • Introductory Accounting for Business
  • Mathematics for economics
  • Information Technology in Business
  • Introduction to Marketing Management
  • Principles of Operations Management
  • Statistics for economics
  • Principle of Macroeconomics
  • Principles of Microeconomics

Year 2

You will begin to specialise in business analytics subjects, tools and techniques that can be applied in practice. Subject areas include Optimisation and Decision Analytics, Data Visualisation, and Software for Analytics.

The core modules are as follows:

  • Optimisation and Decision Analytics
  • Business Analytics in Practice
  • Data visualization
  • Database applications 
  • Software for analytics (R and SAS)
  • Econometrics 1
  • Econometrics 2

Students must choose one module from the following options:

  • Systems Analysis
  • Database applications
  • Enterprise Resource Planning
  • Principles of Microeconomics

*Availability of any optional modules will be subject to staff availability and a minimum number of students who express an interest in studying the optional modules.

Year 3

This is when you will undertake a professional placement or choose an international study opportunity at one of our partner institutions. This year is compulsory for all UK students. 

See placement year section or find out more about the Aston placement year.

Final Year

The final year continues with further specialisation in business analytics, with subject areas including Data Mining and Big Data, Simulation, Effective Management Consultancy and Performance and Efficiency Analytics.

The core modules are as follows:

  • Simulation
  • Effective Management Consultancy 1
  • Performance and Efficiency Analytics (DEA)
  • Business analytics Project
  • Business Analytics and Data Mining

Optional modules are as follows:

  • Macroeconometrics (Time Series)
  • Microeconometrics
  • Effective Management Consultancy (T2 only)
  • Strategic Management
  • Operations Strategy

*Availability of any optional modules will be subject to staff availability and a minimum number of students who express an interest in studying the optional modules.

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Pre Courses

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Pathway Courses

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Career Opportunity

Career Opportunity

This course will provide you with theoretical knowledge and develop your skills to suit real-world situations, beneficial to a broad range of career paths. You will develop analytical, problem-solving skills enabling you to provide logical solutions to challenging business problems.

During your placement year, you will be able to develop your learning and showcase your skills, helping you to accelerate your employability through real work experience.

Recent graduates

Business analytics graduates are in high demand and are employed in a variety of settings including banks, consultancies, government departments, charitable and not-for-profit organisations. Roles our graduates have gone on to secure include:

  • Management Analyst
  • Consultant
  • Data Analyst
  • Business Intelligence Analyst
  • Market Research Analyst
  • Data Scientist.

Organisations our graduates have gone on to work for include the Cabinet Office, E-ON, The Royal Bank of Scotland and Ford Motor Company.

Ability to settle

Overseas Student Health Cover

Insurance Single : 300 GBP/year


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