* Tuition fees listed are for two semesters (unless otherwise noted) and include both Health Insurance and mandatory non-tuition-fees.
Ontario Secondary School Diploma (OSSD) or equivalent including these required courses:
Grade 12 English (ENG4U or equivalent) minimum 65 per cent
Grade 12 Mathematics (MDM4U, MCB4U, MGA4U, MCV4U or MHF4U or equivalent) minimum 60 per cent (Students who do not possess Grade 12U Mathematics or who have achieved a grade below 60 per cent may be considered for admission. Students will be required to complete a math equivalency course during their first semester at Humber. Additional course fees will apply.)
Four Grade 12 U or M courses in addition to those listed above
Overall minimum grade point average (GPA) 65 per cent
For any program level, a minimum of three years of full-time study at the secondary school level in an English language school system in a country where English is considered the primary language, or the primary language of instruction and evaluation is English, with acceptable grades in all English courses.
For any program level, a minimum of two full years of successful study in an accredited university degree program or two full years of successful study in an accredited college diploma program in a country OR in a postsecondary institution where English is the primary language of instruction.
Minimum TOEFL Scores: 560 for paper-based test OR84 (21L, 21W, 21S, 21R) for internet-based test
Minimum IELTS Scores: Overall 6.5 AND No band below 6.0
Minimum MELAB Score: 78
Minimum EAP Score: Successful completion of all EAP courses with a minimum grade point average (GPA) of 75% in Level 8
Minimum PTE Score: 58 - 60
Minimum CAEL Score: Overall band score of 60 and Writing of 60
Minimum FCE/CAE/CPE Score: Cambridge (FCE/CAE/CPE) 180 (with no single test score below 169)
Duolingo Language Test Scores: Between 115-120
Humber’s Bachelor of Commerce – Marketing degree program gives you a comprehensive grounding in both general business knowledge and specialized marketing skills.
Our program starts with a foundation of business studies in areas such as organizational behaviour, law, economics, finance and accounting, marketing, and operations management. Specialization courses that focus on marketing strategies will give you the skills, knowledge and experience needed to stand out from the crowd.
You’ll learn from professors recognized for their expertise and extensive industry contacts. The program curriculum, based on current trends, technologies and methodologies, brings real world challenges into the classroom.
By graduation, you’ll have developed a wide range of marketable skills including:
creating a strategic marketing plan
conducting a product analysis
using social media and advertising for product promotion
using databases to create consumer relationships
Humber’s project-based curriculum means you will take projects from idea to execution while working in a real-world, team-based environment.
The program requires that you complete 14 weeks/420 hours of paid work in the summer between your sixth and seventh semesters. This gives you the hands-on, real-world experience that employers value. Your work placement will give you the opportunity to explore the field you’d like to work in when you graduate. We will work with employers and our industry partners to help you identify opportunities to pursue.
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Semester 1
ACCT 1000: Introductory Financial Accounting
BUS 1500: Business Information Systems
ECON 1000: Microeconomics
MKTG 1000: Marketing
Select 1 from the following courses
DEGE: Degree Breadth Elective
Semester 2
BUS 1501: Business Communications
ECON 1500: Macroeconomics
HRM 2000: Human Resources Management
MGMT 1500: Organizational Behaviour
MKTG 1112: Marketing Statistics
Semester 3
MGMT 2500: Operations Management
MKTG 2112: Marketing Operations Research
MKTG 4002: Marketing Analytics 1
Select 2 from the following courses
DEGE: Degree Breadth Elective
Semester 4
BUS 2500: e-Commerce
MKTG 2500: Consumer Behaviour
MKTG 4552: Marketing Analytics 2
MKTG 4777: Marketing Ethics
Select 1 from the following courses
DEGE: Degree Breadth Elective
Semester 5
BUS 3004: Business Career Development
MGMT 3000: Brand Management
MKTG 3003: Marketing Research Methods
MKTG 3004: Global Marketing Management
MKTG 4006: Marketing Communications
Select 1 from the following courses
DEGE: Degree Breadth Elective
Semester 6
ACCT 3000: Introductory Management Accounting
MKTG 3503: Service Marketing
MKTG 3504: Sales and Retail Operations
MKTG 3505: Digital and Social Marketing
Select 1 from the following courses
DEGE: Degree Breadth Elective
Work Experience - SEM 6C
MKTG 3099: Paid Work Term
Semester 7
MGMT 4015: Customer Relationship Management
MKTG 4007: Advertising and Public Relations
MKTG 4008: Product Development
MKTG 4010: Canadian Marketing Law
MKTG 4503: Data Analysis and Knowledge Management
Semester 8
MKTG 4005: Strategic Marketing Management
MKTG 4510: Emerging Issues in Marketing
MKTG 4520: Senior Level Business Project
Select 2 from the following courses
DEGE: Degree Breadth Elective
Canada’s service sector is poised for strong growth. The field of marketing in particular is predicted to grow exponentially – which means that companies are looking for top talent to help them achieve success. Our program will prepare you to pursue a career as a marketing analyst or a product, sales, marketing or communications manager in a wide range of sectors including consumer goods, electronics, entertainment, fashion, leisure and tourism, manufacturing, music, retail, and sports.
You’ll learn how to market yourself and get your career underway in advertising firms, retail chains, wholesalers and consumer product companies. The hands-on experience you’ll gain during your studies means you will be able to add value quickly to a wide range of workplaces.
Mandatory Health Insurance fee once per academic year: Fall start - $420 Winter start - $280 Summer start - $140
