Admission to this course is based on an entrance rank. A rank can be achieved by the following means:
- Year 12 ATAR
- other Australian Qualification
- work experience
- overseas qualification
We also offer a number of entry initiatives that give you the opportunity to gain entry to the University via alternate pathway programs and admissions schemes.
More information is available on our Alternative Entry page: http://www.canberra.edu.au/future-students/applications/apply-now/alternative-entry
Academic IELTS of 6.0 or equivalent, with no band score below 6.0
Make a creative difference in the nation’s capital
This course aims to produce critically aware, ethically responsible and multi-skilled professionals who will thrive in the interlinked industries of public relations, public affairs and corporate communications.
In this unique national capital setting, you’ll explore how historical and current social, political and economic processes influence, and are influenced by, communication.
Study a Bachelor of Communication and Media (Corporate and Public Communication) at UC and you will:
learn strategy and campaign development; social and digital analytics; the basics of graphic design and visual language; multi-media production and stakeholder management
evaluate the cultural, historical and theoretical models of corporate and public communication in the context of professional practice
create professional communication and media outputs which support, promote or critique a range of domestic and global programs or issues
develop critical reflection and creative problem-solving skills
learn to apply your professional judgement responsibly and ethically.
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Standard Full Time, Semester 1 Commencing
Year 1
Semester 1
Corporate and Public Communication Foundations (11103)
Digital Media Fundamentals (11080)
Professional Orientation (Communication and Media) (10335)
The Art and Power of Communication (11079)
Semester 2
Managing Brands (11097)
Open Elective unit
Engaging Audiences (11082)
Producing Credible Communication (11081)
Year 2
Semester 1
Strategic Communication Research and Planning (11105)
Two Open Elective units
Visual Representation Techniques (11041)
Semester 2
Open Elective unit
Advocacy and Influence: Shaping Public Opinion (11091)
Digital Engagement and Analytics (11104)
Professional Practice 1: Work Integrated Learning (11017)
Year 3
Semester 1
Professional Practice 2: Work Integrated Learning (11018)
Strategic Project Management (11107)
Two Open Elective units
Semester 2
Organisational Communication (11106)
Professional Evidence (Communication and Media) (11083)
Two Open Elective units
Public relations executive
Publicist
Freelance public relations consultant
Public affairs manager
Corporate communications manager
Community relations officer
Media manager
Communication strategist
Media adviser
Marketing manager
Social media/online community manager
Communication officer or manager
Fundraising/sponsorship manager
OSHC: 530 ($) AUD per year
