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Business Management and Economics
Bachelor of Communication and Media (Marketing Communication)
Bachelor of Communication and Media (Marketing Communication)

Bachelor of Communication and Media (Marketing Communication)

  • ID:UC610001
  • Level:3-Year Bachelor's Degree
  • Duration:
  • Intake:

Fees (AUD)

Estimated Total/program:
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Admission Requirements

Entry requirement

Admission to this course is based on an entrance rank. A rank can be achieved by the following means:

  • Year 12 ATAR

  • other Australian Qualification

  • work experience

  • overseas qualification

We also offer a number of entry initiatives that give you the opportunity to gain entry to the University via alternate pathway programs and admissions schemes. 

English requirement

Academic IELTS of 6.0 or equivalent, with no band score below 6.0

Course Information

Are you looking for a springboard to work in the rapidly evolving and multifaceted marketing communications industry? With this degree from UC, you’ll develop skills and knowledge in strategic and brand development, media engagement, advertising and cross-platform digital communication. You’ll refine your analytical and problem-solving skills, as well as your understanding of professionalism and social responsibility.

So that you can hit the ground running, you’ll have ongoing exposure to the industry, as well as access to professional internships and training across multi-disciplinary platforms. You’ll graduate with a solid understanding of the consumer and the strategic and creative principles involved in professional marketing communications practice, as well as the skills needed to meet industry demands.

Study a Bachelor of Communication and Media (Marketing Communication) at UC and you will:

  • align the production of professional marketing communication with industry requirements, standards and global best practice

  • apply professional judgement and knowledge in adapting marketing communication theories, principles and methodologies across diverse social, cultural and organisational contexts.

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Pre Courses

English Language Intensive Courses for Overseas Students (ELICOS)

The University of Canberra has been offering English Language Intensive Courses for Overseas Students (ELICOS) since 1969 and is one of the longest established English centres in Australia.

Many of our alumni from these courses have reached senior positions in business, diplomacy, politics and education, and are using their English in high-level international forums.

Students can check this link for more details

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Pathway Courses

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Career Opportunity

Career Opportunity

  • Advertising account executive

  • Advertising campaign manager

  • Advertising traffic manager

  • Account coordinator

  • Account planner

  • Brand manager

  • Digital advertising sales manager

  • Digital advertising specialist

  • Events manager

  • Marketing manager

  • Marketing consultant

  • Marketing analyst

  • Product manager

  • Media coordinator

  • Media planner/buyer

  • Art director

  • Illustrator

  • Copywriter

  • Sales agent

  • Social media coordinator

  • Direct marketing coordinator

  • Media analyst

  • Promotions manager

  • Sponsorship coordinator

  • Web analytics consultant

  • Website designer

Ability to settle

Overseas Student Health Cover

OSHC: 530 ($) AUD per year

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