International Baccalaureate Diploma (IB programme)
General Certificate of Secondary Education (GCSE) and General Certificate of Education (GCE). Requirements: at least 6 different exam subjects in total, including English and Mathematics. Minimum for the examined subjects is 4 GCSE subjects with grades A*-C or 9-4 plus 2 GCE subjects at AS Level with 2 relevant subjects with results A*-C or 2 relevant subjects on GCE Advanced Level.
Please note: There is an additional subject requirement of Mathematics. Since every country has its own school system we will check your diploma once we have received it from you. In this way we can compare it to the required Dutch standards.
Any equivalent education (to be compared by our institution)
For the English taught programmes, the minimum English language proficiency required is explained in the following table. You must substantiate your level of English-language proficiency by submitting evidence in the form of a language test result pertaining to one of the below-mentioned courses.
IELTS, Score of 6.0 or higher
TOEFL internet, Score of 80 or higher
Cambridge English, Score of 169 or higher
Are you fascinated by the global society and how people interact in different cultures? Do you want to help organisations to reach people through creative communications campaigns? Then International Communication Management is for you! Modern communication methods have turned the world into a global village. Organisations communicate with increasingly diverse groups. These organisations are looking for communications professionals who understand how to bring a message across, through the right medium and to the right target group. International Communication Management (ICM) is aimed at creative and cosmopolitan individuals who are open to the world. The programme is taught in English to students from all corners of the world. With extensive opportunities for international exchanges, ICM is an excellent stepping stone to a career in international communications and related fields.
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Together with your teachers, peers and managers of external companies, you discover what you need to know and how you will be able to gain a le deep understanding of what your talents are. You start building your resume with relevant experiences from the very first moment of your student career with us. We offer you not only theoretical knowhow but also practical skills to be successful.
Other than field specific aspects we will teach you practical 21st century skills that are important in everyone's career. Such as:
Collaboration
Communication
Examination and inquiry
Critical thinking and reasoning
Creativity
Creative writing
The first year
In the first year you will get a wide scope on the field of communication. Each study period is focused on a particular theme in which students work on projects for real clients and companies. Each period has its own theme:
Media
Branding and Activation
Reputations and Relations
Content and Creation
We work on practical assignments and provide you with the tools, insights and hands-on experience to manage a range of professional processes. After the first year you will understand the terminology and can work towards specialising in parts of the field of communication that suit you best.
The second year
In the second year your focus will become more and more clear. We built on the knowledge you have gained in the first year and we will cover more advanced topics, such as crisis communication and brand strategy. In the second part of the year there are intensive courses on storytelling and online communications and you will take part in a strategy challenge. Throughout this year you will transition from a generalist into an expert in communications.
The third year
The third year of study can best be described as a year of exploration and specialism. Half of the year is spent working as an intern in a company in the Netherlands or abroad. Your internship is a way to find out where your ambition lies. Or specialise in the direction that you already know fits you most. During the second half of the year, students follow a minor. These 6 months allow students to augment their study programme with subjects that are offered at other universities. Students can opt for a minor offered at Fontys, a minor offered by a university in the Netherlands, or a minor offered by one of our partner universities abroad. We have established partnership agreements with universities all over the world.
The fourth year
In your graduation year you and your team of students will work as a senior advisor in your very own communication agency. You will fulfil briefs for a number of clients. And you will write a so called 'trending topic'. With your individual assignment for a business of choice you will show your skills as a communication manager. And prove to be ready for the next step in your career.
The world around us is changing rapidly. Staying internationally competitive is more challenging today than ever before. The roles a communication manager can fulfil are plentiful and diverse. You could be the future connector who bridges the gap between specialists from around the world. Or the changemaker that thinks of new visionary strategies for internationally operating organisations.
International Communication Management graduates work at various organisations, such as multinationals and local companies, but also governments and non-governmental organisations (NGOs). Due to the two internships, you already have one year of professional experience. Below you can find examples of professions an ICM graduate can do.
You represent a brand, company or organisation on social media. You develop creative strategies. You create content, use online influencers, start dialogues and report to the management.
You stay up-to-date with new developments and conduct research. Based on this you provide clients, colleagues or the management with tactical or strategic advice. You develop communication plans describing events, sponsoring deals, TV and radio commercials, social media campaigns and other ways to bring your message across.
You are the 'face' of the organisation. You know everyone and everyone knows you. At the same time you are also responsible for internal communications, media relations, sponsoring plans, speeches, crisis communication and more.
The image of the company is your main concern. You are a strategic thinker. You build brands, increase brand recognition and customer satisfaction. You are in charge of several people.
Health insurance: EUR €652.80 per year
