High school graduation with good grades ≥ 70
IELTS: Minimum 6.0 (no skill below 5.5)
TOEFL iBT: 87 or higher
Duolingo: 110 or higher
The Business Management and Media major combines a foundation in business management with a deep understanding of modern media, creating a multidisciplinary program that helps students understand the role and impact of media in organizations, markets and society.
Students will learn how to:
Analyze the role of media in business and modern life, including social media, image, television, journalism, etc.
Apply business theory to media practice, from marketing to media content management.
Understand social issues such as power, inequality, identity, and citizenship, through the lens of media.
Develop important skills such as: critical thinking, research, content creation, teamwork and presentation skills.
The programme is suitable for students interested in:
Marketing and digital communications
Brand management in a media environment
Research or media content production
Working in a global media-driven business environment
A globally recognised degree from Lancaster University, UK, taught entirely in English at the Leipzig campus, Germany.
Year 1: 6 subjects (12 credits/class – calculated according to UK)
Year 2: ~6 basic subjects & specialized subjects
Year 3: + In-depth subjects & thesis
Foundation in Business
No Course!MSc Management
MSc Logistics and Supply Chain Management
Potential job positions:
Insurance fee 120€/month
