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Business and Marketing
Business and Marketing BA(Hons)
Business and Marketing BA(Hons)

Business and Marketing BA(Hons)

  • ID:UH440038
  • Level:3-Year Bachelor's Degree
  • Duration:
  • Intake:
  • Type:Full-time

Fees (GBP)

  • TuitionFee/Year:£15,000.00
  • LivingFee/Year:£10,000.00
  • InsuranceFee/Year:£300.00
  • OtherFee/Year:£750.00
  • TuitionFee/Year:£15,000.00
  • LivingFee/Year:£10,000.00
  • InsuranceFee/Year:£300.00
  • OtherFee/Year:£750.00

* placement year fee

Estimated Total/program:
Accept letter

Admission Requirements

Entry Requirements

English Requirement  

  • IELTS 6.0 with no lower than 5.5 in any element or equivalent will be considered acceptable.

Course Information

Why Business and Marketing

  • Marketing is one of the core disciplines of business. Study business and marketing together and you’ll have a unique understanding of both areas that could prove invaluable in the private or public sector.

How will you learn

You will learn through practical application and delivered lectures, workshops, seminars and group work sessions.

  • The course begins with a focused introduction to the core principles of marketing. We’ll look at brands and the people who buy them. What drives the consumer, and how to market to them. And we’ll take a wider view to see how marketing fits into the business environment.
  • The business modules on the course enable you to focus on the business issues that you’re interested in. You’ll begin to develop an understanding of just how complex organisations can be, and how individual people, groups and processes can affect a business’s overall performance.
  • Thanks to our network of contacts in the business world, we’ll give you opportunities to work on live projects.
  • In your third year we’ll give you the opportunity to take a placement year that could see you working in a business and gaining real world experience. At Huddersfield we always aim to look ahead – after all, we were the first to introduce marketing as an undergraduate degree. You’ll find our Business and Marketing course is equally forward-thinking. By focusing on the latest developments, we aim to give you a good start in your chosen profession.

What subjects will you cover

  • You’ll explore subjects such as Business and Management Environment, Brands and Branding, The Customer Experience, Marketing Communications, International Business, Strategy as Practice and Marketing for Small Businesses.

More info: Click here


Year 1
Core modules:

  •  ASPIRE 1
  •  Marketing and Society
  •  Creative Marketing Communications
  •  Principles of Marketing
  •  Understanding Global Dynamics
  •  Understanding Business Analytics

Year 2
Core modules:

  •  ASPIRE 2
  •  Business Research Skills
  •  Consumers and Consumption
  •  Services Marketing
  •  Developing Creative Marketing Content
  •  Managing People

Year 3 - optional placement year

Final year
Core modules:

  •  ASPIRE 3
  •  Creative Consultancy Project
  •  Responsible Business
  •  Strategy and Business Transformation

Option modules:

Choose either:

 Management Dissertation

Choose two from a list which may include:

  •  Global Events and Festivals
  •  International Marketing
  •  Marketing for Small Business


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Pre Courses

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Pathway Courses

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Career Opportunity

Career Opportunity

Employment prospects for students remain strong in the areas of marketing, management consultancy, multinational organisations and government agencies. Recent graduates from similar courses at the University, have gone on to work for leading FTSE-100 companies, Government, the media, industry and manufacturing.

* Percentage of graduates from these subjects who are in work and/or further study fifteen months after graduating (HESA Graduate Outcomes 18/19, UK domiciled graduates)


Ability to settle

Overseas Student Health Cover

Insurance-Single: 300 GBP/year

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