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Faculty of Management & Psychology
Business Psychology (B.A.)
Business Psychology (B.A.)

Business Psychology (B.A.)

  • ID:IB-KARLS002
  • Level:3-Year Bachelor's Degree
  • Duration:
  • Intake:
  • Type:Full-time

Fees (EUR)

  • TuitionFee/Year:€9,480.00
  • LivingFee/Year:€1,250.00
  • InsuranceFee/Year:€120.00
  • TuitionFee/Year:€9,480.00
  • LivingFee/Year:€1,250.00
  • InsuranceFee/Year:€120.00
Estimated Total/program:
€32,550.00
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Admission Requirements

High school graduation with good grades
IELTS: Minimum 6.5 (no skill below 6.0)
 

Course Information

Business Psychology is a major that combines psychology and business, helping students gain a deep understanding of human behavior in business and organizational environments. This major explains why people behave the way they do when working, consuming, making decisions, or responding to marketing strategies.

At Karlshochschule, students will: 

  • Learn how to analyze consumer behavior, organizational behavior and human resource management
  • Apply psychology to improve communication, develop brands and build organizational strategies
  • Experience a 100% English-language program, linked to international practice
  • Participate in mandatory internships and cross-cultural teamwork
  • Develop critical thinking, communication, research and leadership skills

This major is especially suitable for those who love:
Exploring human behavior
Working in a multicultural environment
Fields such as marketing, human resources, branding, organizational consulting...

Semester 1: Foundations

  • Introduction to Business & Management
  • Introduction to Economics
  • Basics of Psychology
  • Academic Writing & Research
  • Language Course or Elective

Semester 2: Understanding People & Markets

  • Social & Communication Psychology
  • Organizational Behavior
  • Principles of Marketing
  • Empirical Research & Statistics
  • Language Course or Elective

Semester 3: Core Business Psychology

  • Consumer Behavior
  • Human Resource Management & Leadership
  • Strategic Management
  • Business Ethics
  • Language Course or Elective

Semester 4: Advanced & Applied Psychology

  • Work & Organizational Psychology
  • Advanced Research Methods
  • Change & Innovation Management
  • Cultural Studies / Intercultural Competence
  • Language Course or Elective

Semester 5: Practical Experience

  • Internship (International or National) – required
  • Project or elective courses (according to individual career orientation)

Semester 6: Integration & Thesis

  • Bachelor Thesis Seminar
  • Bachelor Thesis
  • Reflective Practice / Career Workshop
  • Elective (if credits available)
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Pre Courses

No Course!
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Pathway Courses

No Course!
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Career Opportunity

Career Opportunity

After graduation, students can work in areas such as:

  • Human Resource Management (HR)
  • Marketing & Brand Management
  • Organizational and Behavioral Consulting
  • Consumer Behavior Analysis
  • Corporate Communications
  • Organizational Development
  • Strategic and Project Management

Ability to settle

Overseas Student Health Cover

Insurance fee 120€/month

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