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Marketing
Digital Marketing MSc
Digital Marketing MSc

Digital Marketing MSc

  • ID:UH440339
  • Level:Master's Degree
  • Duration:
  • Intake:

Fees (GBP)

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Admission Requirements

Entry Requirements

English Requirement  

  •  IELTS is 6.0 overall with no element lower than 5.5, or equivalent will be considered acceptable
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Course Information

  • This course provides a comprehensive study of core marketing principles, with additional focus on digital issues, enabling you to prepare for a career in digital marketing.
  • With rapid developments in digital technologies, managing the dynamic interactions between organisations and their stakeholders is an exciting yet challenging task for marketers. This course has been designed to explore and develop innovation approaches to digital marketing. It is theoretically robust with an emphasis on applied critical thinking and analysis. On this digital marketing route of our Marketing Masters, you will take specialist modules in Digital Marketing Strategy and Managing Big Data.
  • We seek to maximise your opportunity to put digital marketing theory into practice through the use of live case studies and projects. The focus of this course is the development of the applied digital marketing leaders of tomorrow. Further specialisation and an opportunity to pursue an area of digital marketing that interests you or which you are passionate about comes in your choice of research project.

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You will study the following modules:
Core modules

  •  Strategic Marketing Management
  •  Digital Marketing Strategy
  •  Contemporary Consumer Engagement
  •  Managing Big Data
  •  The Global Professional

Option modules may include (choose 1)

  •  Management Accounting
  •  Strategic Management
  •  Managing Employee Relations
  •  Intelligent Business Information Systems
  •  Emotional Intelligence for the Effective Leader
  •  Global Business and Human Rights
  •  Managing Sustainable Challenges

Final Project

An opportunity to pursue an area that interests you or which you are passionate about comes in your choice of project. You have a choice of three routes: Research Route, Consultancy Route and New Venture Creation Route (subject to tutor approval).

Research Route

  •  Research Methods
  •  Individual Research Project

Consultancy Route

  •  Consultancy Skills
  •  Group Consultancy Project

New Venture Creation

  •  Launch a venture
  •  New Venture Creation
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Pre Courses

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Pathway Courses

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Career Opportunity

Career Opportunity

Ability to settle

Overseas Student Health Cover

Insurance-Single: 300 GBP/year

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