This course is specifically aimed at International students, supporting those wishing to gain practical work based experiential learning. Together with studying your chosen course we are offering an additional 6-month placement opportunity, making the course 18 months in length. This allows students to put into practice the skills and techniques developed throughout the Master’s degree within a UK environment after completing the 12-month taught programme.
This course provides a comprehensive study of core marketing principles, with additional focus on digital issues, enabling you to prepare for a career in digital marketing.
With rapid developments in digital technologies, managing the dynamic interactions between organisations and their stakeholders is an exciting yet challenging task for marketers. This course has been designed to explore and develop innovation approaches to digital marketing. It is theoretically robust with an emphasis on applied critical thinking and analysis. On this digital marketing route of our Marketing Masters, you will take specialist modules in Digital Marketing Strategy and Managing Big Data.
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You will study the following modules:
Core modules
Option modules may include (choose 1)
Final Project
An opportunity to pursue an area that interests you or which you are passionate about comes in your choice of project. You have a choice of three routes: Research Route, Consultancy Route and New Venture Creation Route (subject to tutor approval).
Research Route
Consultancy Route
New Venture Creation
MSc Professional Practice Placement
The Professional Practice module gives you an opportunity to reflect on your personal and professional development and put theory into practice through professional work experience. This route must be chosen at the point of application by selecting the (Professional Practice) course route as the placement adds a further 6 months to your duration of study. Due to the competitive nature of the placement route the Professional Practice course has limited availability and places are capped.
Placements are not guaranteed and are secured through a competitive process. You may be required to undertake formal application processes and interviews with placement providers in order to successfully secure a work placement.
Assessment of this module is in the form of a reflective log.
Whether you’re progressing from education or currently working within the industry, our postgraduate courses aim to provide you with the required knowledge, skills and experience; as well as challenge your approach to complex situations. By taking the opportunity for practical placement experience, team working opportunities and specialist knowledge of your chosen pathway, we can help develop your ability to work collaboratively and apply theory to real-life situations.
Insurance-Single: 300 GBP/year