Ontario Secondary School Diploma (OSSD), or equivalent,
English: Grade 12 C or U, or equivalent course
Mathematics: Grade 12 C or U, or Grade 11 U or M, or equivalent course
CAEL CE and CAEL online, Minimum 60
Cambridge English Exams (B2 First/FCE, C1 Advanced/CAE or C2 Proficiency/CPE), Minimum 169 with no skill below 162
Duolingo, Minimum score 105 to 110
IELTS Academic, Minimum 6.0 with no skill below 5.5
PTE Academic, Minimum score 58
TOEFL iBT (including MyBest TOEFL and Home Edition), Minimum 80 with no skill below 20
TOEFL Revised Paper Delivered, No skill below 20
This two-year diploma program will provide you with a solid foundation of marketing. You will have a detailed understanding of integrated marketing communications, selling, strategies and analysis, web design, research and channel management.
You will be equipped with tools and techniques to create multi-objective marketing strategies, including promotional campaigns, pricing, packaging and distribution of products, services and ideas. You will also benefit from problem-based learning, real-world projects and case studies.
Skills
Throughout this program you will develop the following skills:
Project management
Leadership
Brainstorming ideas
Management techniques
Critical thinking
Planning
More Info: Click here
Semester 1
BAM101, Introduction to Business Administration
COM101 or COM111, Communicating Across Contexts or Communicating Across Contexts (Enriched)
MBF100* or MBF101*, Mathematics of Business and Finance or Mathematics of Business and Finance
MRK106, Marketing I
MRK130, Marketing Professionalism and Careers
MRK264, Advanced Computer Applications for Marketing
Semester 2
ACC106, Accounting I
EAC594, Business Communication for the Digital Workplace
MRK177, Marketing Skills and Insights
MRK200, Marketing II
OBR250, Organizational Behaviour
plus: General Education Course
Semester 3
ECN550**, Economics: An Overview
MRK260, Graphic and Web Design
MRK317, Integrated Marketing Communications 1
MRK430, Professional Selling
QNM223, Business Statistics Using Excel
plus: General Education Course
Semester 4
CAP506, Career Launching and Portfolio Planning
MRK428, Marketing Strategy and Analysis
MRK455, Applied Marketing Research
MRK460, Global Marketing
MRK634, Driving Digital Media for Business
plus: General Education Course
* Students will be placed in the appropriate level of mathematics depending on their math skills assessment results. Students who are placed in MTH158: Introduction to Mathematics (Algebra) will be required to complete this course before taking MBF100. ** This course will not fulfil a General Education requirement.
When you graduate from this program, these are the types of career options that you can explore:
Marketing assistant
Marketing co-ordinator
Account manager
Market researcher
Assistant sales manager
Assistant event planner
Social media assistant
Digital marketing assistant
Media planning assistant
Health Insurance $808CAD
