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Business Management and Economics
Diploma of Marketing and Communication
Diploma of Marketing and Communication

Diploma of Marketing and Communication

  • ID:AAP610015
  • Level:1-Year Diploma
  • Duration:
  • Intake:
  • Type:Full-time

Fees (AUD)

  • TuitionFee/Term:$2,000.00
  • LivingFee/Term:$5,260.25
  • InsuranceFee/Term:$132.50
  • TuitionFee/Term:$2,000.00
  • LivingFee/Term:$5,260.25
  • InsuranceFee/Term:$132.50
Estimated Total/program:
$36,963.75
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Admission Requirements

Entry Requirements

  • Year 11 or equivalent certificate of senior secondary education.

  • Age Requirements: Minimum 18 years of age

English Requirement

Recommended English Level: IELTS 5.5 (If the level of English is insufficient, a suitable course can be arranged.)

Other Requirements

* Direct Entry into Diploma of Marketing and Communication (BSB50620) is possible if students have the following:

• Completion of the following units or equivalent competencies: BSBCMM411 Make presentations, BSBCRT412 Articulate, present and debate ideas, BSBMKG433 Undertake marketing activities, BSBMKG435 Analyse consumer behaviour, BSBMKG439 Develop and apply knowledge of communications industry, BSBWRT411 Write complex documents, OR

• Two years equivalent full-time relevant work experience.

** Direct entry into Advanced Diploma of Marketing and Communication (BSB60520) is possible if students have the following:

• Completion of the following units or equivalent competencies: BSBMKG541 Identify and evaluate marketing opportunities, BSBMKG542 Establish and monitor the marketing mix, BSBMKG552 Design and develop marketing communication plans, BSBMKG555 Write persuasive copy, BSBPMG430 Undertake project work, OR

• Four years equivalent full-time relevant work experience.

Course Information

Our Marketing courses have been developed according to the requirements of the Business Services Training Package (BSB), in consultation with our industry partners and have been approved for delivery by the Australian Skills Quality Authority (ASQA). They are nationally recognised qualifications within the Australian Qualifications Framework (AQF).

STUDY PATH

Training is delivered in stages which correspond to AQF Levels IV - VI. The preferred pathway for a qualification is for students to complete the requirements of the previous level qualification before progressing to the next level – thereby achieving more than one qualification. Applicants without the previous level qualification will be considered if they have relevant qualification and/or vocational experience. We aim to equip our graduates with the necessary skills and knowledge to enable them to successfully satisfy the demands of the workplace.

COURSE DELIVERY & ASSESSMENT METHODS

Delivery and assessment strategies are selected to reflect the nature of the elements and performance criteria of the competency together with the needs and learning style of the participants. Qualifications are delivered over 20 hours per week, 16 hours face-to-face and 4 hours online learning. Assessment methodology may include but is not limited to observations, projects/ reports, case studies, role plays, exercises, activities, and written/oral tasks including multiple choice question and short answer, essay, true/false and presentation

CRICOS Code 106349A

More info: click here

Certificate IV in Marketing and Communication 

Interpersonal Communication

  • Make a presentation

  • Articulate, present and debate ideas

  • Apply digital solutions to work processes

  • Write complex documents

Market Profiling

  • Profile the market

  • Conduct market research

  • Develop product knowledge

Marketing Communication I

  • Apply marketing communication across a convergent industry

  • Develop and apply knowledge of marketing communication industry

  • Edit texts

Consumer Behaviour

  • Analyse consumer behaviour

  • Design direct response offers

Diploma of Marketing and Communication 

Marketing Communication II

  • Design and develop an integrated marketing communication plan

  • Coordinate advertising research

  • Develop a media plan

  • Plan e-marketing communications

Marketing Trends

  • Interpret market trends and developments

  • Research global design trends

  • Identify and evaluate marketing opportunities

Marketing Project

  • Undertake project work

Marketing Research

  • Plan market research

  • Plan direct marketing activities

Marketing Audit

  • Implement and monitor marketing activities

  • Conduct a marketing audit

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Pre Courses

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Pathway Courses

Pathways to University

Academies Australasia Colleges have articulation and advanced standing arrangements with several universities and higher education providers. The savings brought by transfer credits can be substantial.

The table below shows the field of study, the University / Higher Education Provider offering the degree, the Academies Australasia college offering the pathway qualification and the relevant time frames (Duration of Degree, Time Saved with qualification, and Time to Complete The Degree).

Academies Australasia Polytechnic      

  • Bachelor of Tourism and Hospitality Management (3 years) ,Time Saved: 1 year,Time to Complete the Degree: 2 years

  • Bachelor of Business (Leadership and Management) (3 years),Time Saved:6 months,Time to Complete the Degree: 2 years + 6 months

Academies Australasia Polytechnic  pathway to Charles Darwin University         

  • Bachelor of Commerce (3 years) ,Time Saved: 1 year,Time to Complete the Degree: 2 years

Academies Australasia Polytechnic  pathway to California State University

  • All Bachelor Degrees,Time Saved:1 year, ,Time to Complete the Degree: 2 years

Academies Australasia Polytechnic  pathway to Federation University Australia  

  • Bachelor of Business (3 years) ,Time Saved:1 year,Time to Complete the Degree: 2 years

  • Bachelor of Management (3 yrs) ,Time Saved:1 year Time to Complete the Degree: 2 years

  • Bachelor of Commerce (3 yrs) ,Time Saved:1 year , Time to Complete the Degree: 2 years

Academies Australasia Polytechnic  pathway to Griffith University          

  • Bachelor of Business (1632)(3 years) ,Time Saved:6 months Time to Complete the Degree: 2 years + 6 months

Academies Australasia Polytechnic  pathway to University of Canberra

  • Bachelor of Finance (3 years) ,Time Saved:1 year Time to Complete the Degree: 2 years

  • Bachelor of Human Resource Management (3 years) ,Time Saved:1 year Time to Complete the Degree:   2 years

  • Bachelor of Business Administration (3 years) ,Time Saved:1 year Time to Complete the Degree:      2 years

  • Bachelor of International Business (3 years) ,Time Saved:1 year Time to Complete the Degree: 2 years

  • Bachelor of Marketing Management (3 years) ,Time Saved:1 year Time to Complete the Degree: 2 years

  • Bachelor of Public Administration (3 years) ,Time Saved:1 year Time to Complete the Degree: 2 years

  • Bachelor of Tourism Management (3 years) ,Time Saved:1 year Time to Complete the Degree: 2 years

Academies Australasia Polytechnic  pathway to James Cook University  

  • Bachelor of Business,Time Saved: 6 months Time to Complete the Degree: 2 years + 6 months

Academies Australasia Polytechnic  pathway to Charles Sturt University 

  • Bachelor of Business (Accounting, Banking, Finance, Human Resource Management, Management and Marketing) (3 years) ,Time Saved: 9 months Time to Complete the Degree: 2 years + 3 months

  • Bachelor of Business Studies (3 yreas) ,Time Saved: 9 months Time to Complete the Degree: 2 years + 3 months

  • Bachelor of Business (Marketing) and Bachelor of Business Studies (3 yrs) ,Time Saved:1 year Time to Complete the Degree: 2 years

Academies Australasia Polytechnic  pathway to Western Sydney University        

  • Bachelor of Business,Time Saved:1 year Time to Complete the Degree:  2 years

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Career Opportunity

Career Opportunity

Vocational / Employment Outcome: Marketing Assistant, Public Relations Assistant, Marketing Research Assistant, Project Coordinator, Assistant Product Manager, Assistant Marketing Manager, Assistant Sales Executive

Ability to settle

Overseas Student Health Cover

OSHC: 530 ($) AUD per year

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