Although there are no pre-requisites for this qualification, students at George Brown College must meet the following entry requirements to obtain admission in this training product:
• Must have Completed the Core Units of BSB42415 Certificate IV in Marketing and Communication
• Have completed an Australian School level year 12, or equivalent, or mature students or
• Minimum one year of working experience at a supervisor level
• Age of 18 years or over
Obtain a minimum IELTS 5.5 (or equivalent TOEFL 46-59, PTE 46). For exceptions, refer to our English Language Requirements Policy on our website.
• Successfully complete the Pre-Training Review
No
This qualification provides you with the specialised knowledge and practical skills to successfully manage a key marketing and communications role within an organisation. You will learn how to interpret market trends, design and develop an integrated marketing and communication plan and implement strategies relating to media and social media engagement. Prerequisites Students who have completed a ll core units in BSB42415 Certificate IV in Marketing and Communication.
Key study outcomes:
Learn best practices to succeed in the marketing communications industry
Create advertising campaigns & strategies
Manage implementation and lead teams in conducting marketing campaigns
Learn social media tools and marketing concepts
Gain a foundation in market research, digital marketing, B2B strategies, communications, media planning, social media and budgets
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Subjects
Potential career outcomes as a:
