* placement year fee
Fashion Brand Marketing BA (Hons) takes a holistic view of everything that goes into the creation, communication and consumption of fashion products and brands. It gives you the skills and knowledge to develop your creativity and expertise within a commercial framework that directly reflects current fashion industry practice. Career opportunities in fashion marketing including challenging but rewarding roles in brand management and development, marketing communications, PR, customer relationship management, consumer trend analysis, and e-commerce, social media and content creation.
In the highly competitive fashion market, brands must develop innovative marketing strategies to communicate effectively with consumers through social media, magazine and digital advertising, public relations, celebrity endorsement and exciting events in order to build a consumer engagement and customer loyalty. You will explore the function of fashion brand marketing within international fashion businesses, while completing a range of innovative projects designed to cultivate your creative skills and expand your fashion industry insight. You will work across media on projects that include exhibitions, trend forecasting, publications, and product development. The academic expertise here at Huddersfield will support you as you develop your brand awareness and marketing skills learning to connect with consumers effectively to manage the consumer experience and to successfully communicate brand values for a variety of fashion organisations, from value brands to luxury labels.
Reflecting industry practice is at the heart of this degree, and as such you will work collaboratively as well as individually on a variety of projects; in the past, for example, students have delivered exciting live projects for brands such as Coach, L.K. Bennett, Topshop, and Primark. Enriching your learning will be a series of field trips toexhibitions and other appropriate cultural and commercial events; these will complement your studies and inspire your ideas.
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Year 1
Core modules:
Year 2
Core modules:
Year 3 - optional placement year
Final Year
Core modules:
This course aims to help you to develop the skills needed for roles such as marketing, fashion journalism, fashion PR, advertising and promotion, both in the UK and abroad.
Reflecting industry practice is at the heart of this degree, and as such you will work collaboratively as well as individually on a variety of projects; in the past, for example, students have delivered exciting live projects for brands such as Coach, L.K. Bennett, Topshop, and Primark. Enriching your learning will be a series of field trips to exhibitions and other appropriate cultural and commercial events; these will complement your studies and inspire your ideas.
* Percentage of graduates from this subject who are in work and/or further study fifteen months after graduating (HESA Graduate Outcomes 17/18, UK domiciled graduates)
Insurance-Single: 300 GBP/year