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School of Marketing
Graduate Certificate of Digital Media Marketing
Graduate Certificate of Digital Media Marketing

Graduate Certificate of Digital Media Marketing

  • ID:GBC010059
  • Level:Postgraduate Certificate/Diploma
  • Duration:
  • Intake:
  • Type:Full-time

Fees (CAD)

  • Application Fee:$95.00
  • TuitionFee/Year:$18,190.00
  • LivingFee/Year:$10,000.00
  • InsuranceFee/Year:$743.99
  • Application Fee:$95.00
  • TuitionFee/Year:$18,190.00
  • LivingFee/Year:$10,000.00
  • InsuranceFee/Year:$743.99
Estimated Total/program:
Accept letter

Admission Requirements

​​Entry requirement

  • College Advanced Diploma (3-year) or Bachelor's Degree or demonstrated, relevant work experience (resume and references required).

English requirements 

  • Provide proof that their secondary and/ or post-secondary studies were completed at a recognized institution where English is the primary media of instruction. The studies must be relevant to the admission requirements for the specific program (s) applied to (e.g. an advanced diploma or degree is required for certain postgraduate program)
  • Applicants with transcripts from an institution where the language of instruction is not English may meet English language proficiency requirements with one of the following proofs of language proficiency. The minimum test scores that are acceptable are listed below (as applicable). Please note: For admissions purposes, some programs require a higher score than the minimum stated below.
  • George Brown English for Academic (EAP) Program, Level 9
  • IELTS (Academic), 6.5, minimum 6.0 in each skill band
  • TOEFL, 88 (online) minimum 22 in each skill band
  • MELAB, 85
  • PTE (Academic), 60, overall minimum
    55 in each skill band
  • CAEL, 70 overall (writing 60)
  • Cambridge English Exams (B2 First, C1 Advanced or C2 Proficiency), 176 or more (with no individual skill below 169)
  • George Brown Admissions Test (Mature applicants only), Available
  • *NEW Duolingo English Test, 125

Course Information

In the Digital Media Marketing graduate certificate, students will develop the foundational knowledge and applied skills that employers value in digital marketing. Key areas covered in the program include social media marketing, mobile marketing, search marketing, content marketing, owned media marketing, paid media marketing along with marketing analytics. In the final semester, students work on a capstone project.

The Digital Media Marketing program is offered in Toronto through a combination of in-class courses and hybrid courses (which combines online delivery with in-class instruction), with approximately 40% of teaching delivered online, thus students will require a laptop computer. 

This program is also offered in the fully online format. Students who wish to apply for Digital Marketing Online Postgraduate program, should apply to B423.

Code: B413

For more information Click here 


Required Courses

In order to graduate from the B413 program, you need a total of 13 Mandatory courses and 1 Work Experience Semester.


  • semester courses

  • MARK 1051, Social Media Marketing, NONE

  • MARK 2037, Database Marketing Strategies, NONE

  • BUS 4000, Work Experience Prep Course, NONE

  • MARK 4005, Applied Business Communication, NONE

  • MARK 4019, Fundamentals of Marketing And IMC, NONE

  • MARK 4020, Owned Media Marketing, NONE

  • MARK 4023, Paid Media Marketing, NONE


  • semester courses

  • MARK 1024, Marketing Seminar series, NONE

  • MARK 1044, Search Marketing, MARK 4020

  • MARK 4022, Content Marketing, MARK 4020 and MARK 1051

  • MARK 4024, Introduction to OMNI Channel Marketing, MARK 4019

  • MARK 1054, Strategic Marketing Project, Successful Completion of Semester 1

  • MARK 4021, Analytics for Digital Marketing, NONE


  • COOP 4005 OR INTN 4005, Work Experience, BUS 4000

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Pre Courses

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Pathway Courses

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Career Opportunity

Career Opportunity

Graduates from the Digital Media Marketing program will be prepared to start careers in a variety of roles including marketing communication, client service, marketing communication planning or media planning and buying, across different industry sectors.

Potential positions may include:

  • Digital Marketing Assistant/Manager

  • Social Media Coordinator/Manager

  • Digital Content Manager

  • Media Planner

  • Digital Analyst

  • Community Manager

  • SEM Specialist

  • SEO Analyst

  • Account Coordinator/Manager

Ability to settle

Overseas Student Health Cover

Mandatory Health Insurance

$743.99 for one-year coverage (Sept-August)
$508.83 for 8 months coverage (Jan-August)
$273.29 for 4 months coverage (May-August)

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