In the Digital Media Marketing graduate certificate, students will develop the foundational knowledge and applied skills that employers value in digital marketing. Key areas covered in the program include social media marketing, mobile marketing, search marketing, content marketing, owned media marketing, paid media marketing along with marketing analytics. In the final semester, students work on a capstone project.
The Digital Media Marketing program is offered in Toronto through a combination of in-class courses and hybrid courses (which combines online delivery with in-class instruction), with approximately 40% of teaching delivered online, thus students will require a laptop computer.
This program is also offered in the fully online format. Students who wish to apply for Digital Marketing Online Postgraduate program, should apply to B423.
Code: B413
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COURSES
Required Courses
In order to graduate from the B413 program, you need a total of 13 Mandatory courses and 1 Work Experience Semester.
SEMESTER 1
semester courses
MARK 1051, Social Media Marketing, NONE
MARK 2037, Database Marketing Strategies, NONE
BUS 4000, Work Experience Prep Course, NONE
MARK 4005, Applied Business Communication, NONE
MARK 4019, Fundamentals of Marketing And IMC, NONE
MARK 4020, Owned Media Marketing, NONE
MARK 4023, Paid Media Marketing, NONE
SEMESTER 2
semester courses
MARK 1024, Marketing Seminar series, NONE
MARK 1044, Search Marketing, MARK 4020
MARK 4022, Content Marketing, MARK 4020 and MARK 1051
MARK 4024, Introduction to OMNI Channel Marketing, MARK 4019
MARK 1054, Strategic Marketing Project, Successful Completion of Semester 1
MARK 4021, Analytics for Digital Marketing, NONE
WORK EXPERIENCE TERM
COOP 4005 OR INTN 4005, Work Experience, BUS 4000
Graduates from the Digital Media Marketing program will be prepared to start careers in a variety of roles including marketing communication, client service, marketing communication planning or media planning and buying, across different industry sectors.
Potential positions may include:
Digital Marketing Assistant/Manager
Social Media Coordinator/Manager
Digital Content Manager
Media Planner
Digital Analyst
Community Manager
SEM Specialist
SEO Analyst
Account Coordinator/Manager
Mandatory Health Insurance
| $743.99 for one-year coverage (Sept-August) $508.83 for 8 months coverage (Jan-August) $273.29 for 4 months coverage (May-August) |
