In this Marketing Management – Financial Services graduate certificate program in Toronto, students will develop the marketing skills that employers value in the area of Financial Services Marketing. This particular area of marketing combines an understanding of the special needs of financial services customers with strong marketing acumen. Students will develop skills to successfully market to different customers and build long-term profitable relationships with them. The program uses case studies to actively engage students in learning these important principles. This develops students' skills in problem-solving, analysis and decision-making.
The program combines the basics of database marketing with courses required to prepare to write the Canadian Securities Course exams from the Canadian Securities Institute. See csi.ca for details about requirements and costs.
Note: The requirements for each designation/certification are set by the granting body, not George Brown College. In order to qualify for any of these designations/certifications, you need to follow the process listed on its website and meet all the requirements applicable to you.
This learning experience will enable you to:
Apply marketing concepts and principles to the financial services sector in Canada and globally.
Develop and implement effective strategic marketing plans for financial products and services.
Use industry-standard software to analyze data to provide marketing insights and create professional marketing analysis reports and presentations.
This Centre for Business program is part of our School of Marketing.
Code: B406
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COURSES
Required Courses
In order to graduate, you need to complete the following 13 Mandatory courses and 1 Work Experience Term.
SEMESTER 1
semester courses
COMP 1192, Computer Applications for Database Marketing, NONE
FIN 4024, Canadian Investments I, NONE
MARK 1024, Marketing Seminar Series, NONE
MARK 1027, Marketing Management, NONE
MARK 2037, Database Marketing Strategies, NONE
MARK 4005, Applied Business Communications, NONE
BUS 4000, Work Experience Prep Course, NONE
WORK EXPERIENCE TERM
semester courses
COOP 4002 or INTN 4002, Work Experience Term, BUS 4000
SEMESTER 2
semester courses
FIN 4025, Canadian Investments II, NONE
MARK 1031, Principles of Marketing Financial Services, MARK 1027
MARK 1107, Direct and Interactive Marketing, MARK 2037
MARK 1109, Data Analytics & Data Mining, MARK 2037
MARK 2044, Principles of Marketing Research, NONE
MARK 4012, Marketing Metrics, MARK 1027
You will be prepared for careers in a variety of corporations, particularly within banks, mutual fund companies and other financial institutions and within the agencies and suppliers that service the financial services industry. Graduates from the program have found employment as:
Marketing Specialists
Credit or Business Analysts
Financial Services Officers
Customer Service Representatives
Personal Banking Representatives
Mandatory Health Insurance
$743.99 for one-year coverage (Sept-August)
$508.83 for 8 months coverage (Jan-August)
$273.29 for 4 months coverage (May-August)
