George Brown College - St. James Campus Background Image
Image of George Brown College - St. James Campus
School of Marketing
Graduate Certificate of Marketing Management – Financial Services
Graduate Certificate of Marketing Management – Financial Services

Graduate Certificate of Marketing Management – Financial Services

  • ID:GBC010060
  • Level:Postgraduate Certificate/Diploma
  • Duration:
  • Intake:

Fees (CAD)

Estimated Total/program:
Accept letter

Admission Requirements

​​Entry requirement

  • College Advanced Diploma (3-year) or Bachelor's Degree or demonstrated, relevant work experience (resume and references required).

English requirements 

  • Provide proof that their secondary and/ or post-secondary studies were completed at a recognized institution where English is the primary media of instruction. The studies must be relevant to the admission requirements for the specific program (s) applied to (e.g. an advanced diploma or degree is required for certain postgraduate program)
  • Applicants with transcripts from an institution where the language of instruction is not English may meet English language proficiency requirements with one of the following proofs of language proficiency. The minimum test scores that are acceptable are listed below (as applicable). Please note: For admissions purposes, some programs require a higher score than the minimum stated below.
  • George Brown English for Academic (EAP) Program, Level 9
  • IELTS (Academic), 6.5, minimum 6.0 in each skill band
  • TOEFL, 88 (online) minimum 22 in each skill band
  • MELAB, 85
  • PTE (Academic), 60, overall minimum
    55 in each skill band
  • CAEL, 70 overall (writing 60)
  • Cambridge English Exams (B2 First, C1 Advanced or C2 Proficiency), 176 or more (with no individual skill below 169)
  • George Brown Admissions Test (Mature applicants only), Available
  • *NEW Duolingo English Test, 125

Course Information

In this Marketing Management – Financial Services graduate certificate program in Toronto, students will develop the marketing skills that employers value in the area of Financial Services Marketing. This particular area of marketing combines an understanding of the special needs of financial services customers with strong marketing acumen. Students will develop skills to successfully market to different customers and build long-term profitable relationships with them. The program uses case studies to actively engage students in learning these important principles. This develops students' skills in problem-solving, analysis and decision-making.

The program combines the basics of database marketing with courses required to prepare to write the Canadian Securities Course exams from the Canadian Securities Institute. See for details about requirements and costs.

Note: The requirements for each designation/certification are set by the granting body, not George Brown College. In order to qualify for any of these designations/certifications, you need to follow the process listed on its website and meet all the requirements applicable to you.

This learning experience will enable you to:

  • Apply marketing concepts and principles to the financial services sector in Canada and globally.

  • Develop and implement effective strategic marketing plans for financial products and services.

  • Use industry-standard software to analyze data to provide marketing insights and create professional marketing analysis reports and presentations.

This Centre for Business program is part of our School of Marketing.

Code: B406

For more information Click here 


Required Courses

In order to graduate, you need to complete the following 13 Mandatory courses and 1 Work Experience Term.


  • semester courses

  • COMP 1192, Computer Applications for Database Marketing, NONE

  • FIN 4024, Canadian Investments I, NONE

  • MARK 1024, Marketing Seminar Series, NONE

  • MARK 1027, Marketing Management, NONE

  • MARK 2037, Database Marketing Strategies, NONE

  • MARK 4005, Applied Business Communications, NONE

  • BUS 4000, Work Experience Prep Course, NONE


  • semester courses

  • COOP 4002 or INTN 4002, Work Experience Term, BUS 4000


  • semester courses

  • FIN 4025, Canadian Investments II, NONE

  • MARK 1031, Principles of Marketing Financial Services, MARK 1027

  • MARK 1107, Direct and Interactive Marketing, MARK 2037

  • MARK 1109, Data Analytics & Data Mining, MARK 2037

  • MARK 2044, Principles of Marketing Research, NONE

  • MARK 4012, Marketing Metrics, MARK 1027

See moreSee less

Pre Courses

See moreSee less

Pathway Courses

See moreSee less

Career Opportunity

Career Opportunity

You will be prepared for careers in a variety of corporations, particularly within banks, mutual fund companies and other financial institutions and within the agencies and suppliers that service the financial services industry. Graduates from the program have found employment as:

  • Marketing Specialists

  • Credit or Business Analysts

  • Financial Services Officers

  • Customer Service Representatives

  • Personal Banking Representatives

Ability to settle

Overseas Student Health Cover

Mandatory Health Insurance

$743.99 for one-year coverage (Sept-August)
$508.83 for 8 months coverage (Jan-August)
$273.29 for 4 months coverage (May-August)

Same Courses

Close search