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Graduate Certificate of Marketing Management (MKM)
Graduate Certificate of Marketing Management (MKM)

Graduate Certificate of Marketing Management (MKM)

  • ID:SC010087
  • Level:Postgraduate Certificate/Diploma
  • Duration:
  • Intake:

Fees (CAD)

Estimated Total/program:
Accept letter

Admission Requirements

Entry Requirements

  • Ontario university or college degree or equivalent

  • Applicants with an equivalent combination of partial postsecondary and/or three to five years related work experience may be considered for admission. A relevant resumé and references must be provided.

English Requirements

  • CAEL CE and CAEL online, Minimum 70 (Writing no less than 60)

  • Cambridge English Exams (B2 First/FCE, C1 Advanced/CAE or C2 Proficiency/CPE), Minimum 176 with no skill below 169

  • Duolingo, Minimum score 125 to 130

  • IELTS Academic, Minimum 6.5 with no skill below 6.0

  • PTE Academic, Minimum score 60

  • TOEFL iBT (including MyBest TOEFL and Home Edition), Minimum 88 with no skill below 22

  • TOEFL Revised Paper Delivered, No skill below 22

Course Information

This eight-month graduate certificate program will develop your fundamental knowledge of marketing management and channel your strength towards creating, building, communicating and delivering value to customers in innovative and creative ways. You will gain skills and knowledge in several key areas including marketing research techniques, launching a new product or service, market segmentation techniques, pricing strategies, promotion and communications strategies, strategic market planning, generating new accounts and sales revenues.


Throughout this program you will develop the following skills:

  • Propose marketing plans 

  • Market research 

  • Developing strategic pricing 

  • Formulate budget  

  • Prepare sales presentations

More information:click here

Semester 1

  • CRM700, CRM - Process and Patterns I

  • MKM701, Applied Marketing Research

  • MKM704, Financial Aspects of Marketing

  • MKM706, Marketing Fundamentals

  • MRK718, Presenting Complex Material

Semester 2

  • MKM803, Integrated Marketing Communications

  • MKM804, Interactive B2B Selling

  • MKM805, Strategic Marketing Management

  • MKM915, Digital Marketing

  • MKM916, Interactive Marketing

  • WTP100, Work Term Preparation (Work-Integrated Learning option only)

  • Work-Integrated Learning Term

  • MKM441, Marketing Management, Work Term (Work-Integrated Learning option only)

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Pre Courses

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Pathway Courses

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Career Opportunity

Career Opportunity

When you graduate from this program, these are the types of career options that you can explore:

  • Account executive
  • Assistant brand manager

  • Customer service manager

  • Sports and entertainment marketing specialist 

  • Marketing/sales/retail manager

  • Media buyer

  • Market researcher

  • Digital marketing manager

Ability to settle

Overseas Student Health Cover

Health Insurance $808CAD

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