Ontario university or college degree or equivalent
Applicants with an equivalent combination of partial postsecondary and/or three to five years related work experience may be considered for admission. A relevant resumé and references must be provided.
CAEL CE and CAEL online, Minimum 70 (Writing no less than 60)
Cambridge English Exams (B2 First/FCE, C1 Advanced/CAE or C2 Proficiency/CPE), Minimum 176 with no skill below 169
Duolingo, Minimum score 125 to 130
IELTS Academic, Minimum 6.5 with no skill below 6.0
PTE Academic, Minimum score 60
TOEFL iBT (including MyBest TOEFL and Home Edition), Minimum 88 with no skill below 22
TOEFL Revised Paper Delivered, No skill below 22
This eight-month graduate certificate program will develop your fundamental knowledge of marketing management and channel your strength towards creating, building, communicating and delivering value to customers in innovative and creative ways. You will gain skills and knowledge in several key areas including marketing research techniques, launching a new product or service, market segmentation techniques, pricing strategies, promotion and communications strategies, strategic market planning, generating new accounts and sales revenues.
Skills
Throughout this program you will develop the following skills:
Propose marketing plans
Market research
Developing strategic pricing
Formulate budget
Prepare sales presentations
More information:click here
Semester 1
CRM700, CRM - Process and Patterns I
MKM701, Applied Marketing Research
MKM704, Financial Aspects of Marketing
MKM706, Marketing Fundamentals
MRK718, Presenting Complex Material
Semester 2
MKM803, Integrated Marketing Communications
MKM804, Interactive B2B Selling
MKM805, Strategic Marketing Management
MKM915, Digital Marketing
MKM916, Interactive Marketing
WTP100, Work Term Preparation (Work-Integrated Learning option only)
Work-Integrated Learning Term
MKM441, Marketing Management, Work Term (Work-Integrated Learning option only)
When you graduate from this program, these are the types of career options that you can explore:
Assistant brand manager
Customer service manager
Sports and entertainment marketing specialist
Marketing/sales/retail manager
Media buyer
Market researcher
Digital marketing manager
Health Insurance $808CAD
