Ontario university or college degree or three-year college diploma or equivalent
Applicants with an equivalent combination of partial postsecondary and/or three to five years related work experience may be considered for admission. A relevant resumé and references must be provided.
Tests, Graduate Certificate Programs
CAEL CE and CAEL online, Minimum 70 (Writing no less than 60)
Cambridge English Exams (B2 First/FCE, C1 Advanced/CAE or C2 Proficiency/CPE), Minimum 176 with no skill below 169
Duolingo, Minimum score 125 to 130
IELTS Academic, Minimum 6.5 with no skill below 6.0
PTE Academic, Minimum score 60
TOEFL iBT (including MyBest TOEFL and Home Edition), Minimum 88 with no skill below 22
TOEFL Revised Paper Delivered, No skill below 22
This eight-month graduate certificate program is delivered by a team of expert faculty members who will advance your knowledge of digital media fundamentals including social media platforms, tools, and techniques. You will learn to create content, develop campaigns and implement social media and digital engagement strategies to help organizations achieve their objectives.
Through hands-on learning, you will learn how social media can be used in an organizational context. This program was developed in close consultation with industry leaders to ensure that you learn what is relevant, applicable across multiple disciplines and currently in demand.
Skills
Throughout this program you will develop the following skills:
Develop and implementing a comprehensive social media strategy
Use web data and analytics to optimize marketing processes
Identify and capitalizing on engagement opportunities to drive business goals
Create relevant, engaging visual communications to enhance your brand’s marketing
Identify ways to reduce marketing costs and improve online engagement
More information:click here
Semester 1
CRM700, SCRM - Process and Patterns I
SMD101, Social Media Strategies
SMD103, Search Engine Strategies
SMD104, Technical Skills for Social Media
SMD110, Content Marketing Management
Semester 2
FPL299, Field Placement
SMD105, Visual Communications
SMD202, Internet Market Research
SMD203, Web Mining and Analytics
SMD204, Influence Based Marketing
SMD300, Social Media Capstone
When you graduate from this program, these are the types of career options that you can explore:
Brand ambassador
Community manager
Content strategist
Customer relations specialist
Digital content manager
Digital media manager
Digital marketing manager
Interactive marketing manager
Marketing co-ordinator
Social analytics manager
Social media analyst
Social media co-ordinator
Social media community manager
Social media content curator
Social media specialist
Social media strategist
Health Insurance $807.49CAD
