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Graduate Certificate of Social Media (SMD)
Graduate Certificate of Social Media (SMD)

Graduate Certificate of Social Media (SMD)

  • ID:SC010134
  • Level:Postgraduate Certificate/Diploma
  • Duration:
  • Intake:
  • Type:Full-time

Fees (CAD)

  • Application Fee:$150.00
  • TuitionFee/Month:$1,895.50
  • LivingFee/Month:$12,000.00
  • InsuranceFee/Month:$807.49
  • OtherFee/Month:$400.00
  • Application Fee:$150.00
  • TuitionFee/Month:$1,895.50
  • LivingFee/Month:$12,000.00
  • InsuranceFee/Month:$807.49
  • OtherFee/Month:$400.00

* Books and Supply Costs.

Estimated Total/program:
$122,023.92
Apply
60
Accept letter
100
Visa
20
Fly
1

Admission Requirements

Entry Requirements

  • Ontario university or college degree or three-year college diploma or equivalent
  • Applicants with an equivalent combination of partial postsecondary and/or three to five years related work experience may be considered for admission. A relevant resumé and references must be provided.

English Requirements

  • Successful completion of a minimum of two years of full-time study in a school and country where English is the primary language

  • Successful completion of an intensive English program such as the English Language Institute

  • A recognized international language test score such as IELTS Academic, TOEFL or Pearson Test of English (PTE) Academic

  • Refer to English language test score requirements below.

  • CAEL CE, Minimum 60, Minimum 60, Minimum 70 (Writing no less than 60), Minimum 70 (Writing no less than 60)

  • Cambridge English Exams (B2 First/FCE, C1 Advanced/CAE or C2 Proficiency/CPE), Minimum 169 with no skill below 162, Minimum 169 with no skill below 162, Minimum 176 with no skill below 169, Minimum 176 with no skill below 169

  • Duolingo, Minimum score 105 to 110, Minimum score 105 to 110, Minimum score 115 to 120, Minimum score 125 to 130

  • IELTS Academic, Minimum 6.0 with no skill below 5.5, Minimum 6.0 with no skill below 5.5, Minimum 6.5 with no skill below 6.0, Minimum 6.5 with no skill below 6.0

  • PTE Academic, Minimum score 58, Minimum score 58, Minimum score 60, Minimum score 60

  • TOEFL iBT (including MyBest TOEFL), Minimum 80 with no skill below 20, Minimum 80 with no skill below 20, Minimum 84 with no skill below 21, Minimum 88 with no skill below 22

  • TOEFL Revised Paper Delivered, No skill below 20, No skill below 20, No skill below 21, No skill below 22

Course Information

This eight-month graduate certificate program is delivered by a team of expert faculty members who will advance your knowledge of digital media fundamentals including social media platforms, tools, and techniques. You will learn to create content, develop campaigns and implement social media and digital engagement strategies to help organizations achieve their objectives.

Through hands-on learning, you will learn how social media can be used in an organizational context. This program was developed in close consultation with industry leaders to ensure that you learn what is relevant, applicable across multiple disciplines and currently in demand.

Skills

Throughout this program you will develop the following skills:

  • Develop and implementing a comprehensive social media strategy

  • Use web data and analytics to optimize marketing processes

  • Identify and capitalizing on engagement opportunities to drive business goals 

  • Create relevant, engaging visual communications to enhance your brand’s marketing

  • Identify ways to reduce marketing costs and improve online engagement

More information:click here

Semester 1

  • CRM700, SCRM - Process and Patterns I

  • SMD101, Social Media Strategies

  • SMD103, Search Engine Strategies

  • SMD104, Technical Skills for Social Media

  • SMD110, Content Marketing Management

Semester 2

  • FPL299, Field Placement

  • SMD105, Visual Communications

  • SMD202, Internet Market Research

  • SMD203, Web Mining and Analytics

  • SMD204, Influence Based Marketing

  • SMD300, Social Media Capstone

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Pre Courses

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Pathway Courses

  • English: 12U Equivalency, This program provides learners an opportunity to upgrade their English skills if they don’t have the high school English requirements., Learners who complete an assessment that tests their writing and reading skills. This opportunity is recommended for learners upgrading for admission into a Seneca degree.

  • English admission requirements for the joint York-Seneca Nursing (BSCN) program have to be met according to York University standards. Review the BSCN requirements here.

  • , Tuition-free program for qualified students

  • Classes are scheduled in the evenings on Mondays and Thursdays providing flexibility between work and learning

  • Academic Upgrading, This two- to three-semester Academic Upgrading program is for learners who are missing requirements for a college certificate or diploma program., Learners who are 19 years or older may apply., Tuition-free program for qualified students

  • Courses offered at introductory, intermediate and advanced levels

  • Students may qualify for high school equivalency certificate

  • General Arts – English for Academic Purposes (GEA), English for Academic purposes helps English as a second language (ESL) learners improve their English skills., ESL learners who understand English at a basic level may apply. International students may benefit from our English Language Institute (ELI) program., Full time, tuitioned, day school program

  • OSAP eligible

  • Flexibility in course choices

  • Math: 12U Equivalency, This program provides learners an opportunity to upgrade their math skills if they don’t have the high school math requirements.

  • This course is equivalent to the Ontario curriculum's Mathematics of Data Management: Grade 12 (MDM4U) course.

  • , Learners who complete an assessment that tests their skills. This opportunity is recommended for learners upgrading for admission into a Seneca degree.

  • The course is not available for prospective students of the Honours Bachelor of Aviation Technology (FPR) program and the joint York-Seneca Nursing (BSCN) program who need to meet additional math course requirements. Select “admission requirements” on each program page for details.

  • , Tuition-free program for qualified students.

  • Classes are scheduled in the evenings on Mondays providing flexibility between work and learning.

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Career Opportunity

Career Opportunity

When you graduate from this program, these are the types of career options that you can explore:

  • Brand ambassador

  • Community manager

  • Content strategist

  • Customer relations specialist

  • Digital content manager

  • Digital media manager

  • Digital marketing manager

  • Interactive marketing manager

  • Marketing co-ordinator

  • Social analytics manager

  • Social media analyst

  • Social media co-ordinator

  • Social media community manager

  • Social media content curator

  • Social media specialist

  • Social media strategist

Ability to settle

Overseas Student Health Cover

Health Insurance $807.49CAD

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