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Graduate Certificate of Social Media (SMD)
Graduate Certificate of Social Media (SMD)

Graduate Certificate of Social Media (SMD)

  • ID:SC010134
  • Level:Postgraduate Certificate/Diploma
  • Duration:
  • Intake:

Fees (CAD)

Estimated Total/program:
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Admission Requirements

Entry Requirements

  • Ontario university or college degree or three-year college diploma or equivalent

  • Applicants with an equivalent combination of partial postsecondary and/or three to five years related work experience may be considered for admission. A relevant resumé and references must be provided.

English Requirements

  • Tests, Graduate Certificate Programs

  • CAEL CE and CAEL online, Minimum 70 (Writing no less than 60)

  • Cambridge English Exams (B2 First/FCE, C1 Advanced/CAE or C2 Proficiency/CPE), Minimum 176 with no skill below 169

  • Duolingo, Minimum score 125 to 130

  • IELTS Academic, Minimum 6.5 with no skill below 6.0

  • PTE Academic, Minimum score 60

  • TOEFL iBT (including MyBest TOEFL and Home Edition), Minimum 88 with no skill below 22

  • TOEFL Revised Paper Delivered, No skill below 22

Course Information

This eight-month graduate certificate program is delivered by a team of expert faculty members who will advance your knowledge of digital media fundamentals including social media platforms, tools, and techniques. You will learn to create content, develop campaigns and implement social media and digital engagement strategies to help organizations achieve their objectives.

Through hands-on learning, you will learn how social media can be used in an organizational context. This program was developed in close consultation with industry leaders to ensure that you learn what is relevant, applicable across multiple disciplines and currently in demand.


Throughout this program you will develop the following skills:

  • Develop and implementing a comprehensive social media strategy

  • Use web data and analytics to optimize marketing processes

  • Identify and capitalizing on engagement opportunities to drive business goals 

  • Create relevant, engaging visual communications to enhance your brand’s marketing

  • Identify ways to reduce marketing costs and improve online engagement

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Semester 1

  • CRM700, SCRM - Process and Patterns I

  • SMD101, Social Media Strategies

  • SMD103, Search Engine Strategies

  • SMD104, Technical Skills for Social Media

  • SMD110, Content Marketing Management

Semester 2

  • FPL299, Field Placement

  • SMD105, Visual Communications

  • SMD202, Internet Market Research

  • SMD203, Web Mining and Analytics

  • SMD204, Influence Based Marketing

  • SMD300, Social Media Capstone

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Pre Courses

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Pathway Courses

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Career Opportunity

Career Opportunity

When you graduate from this program, these are the types of career options that you can explore:

  • Brand ambassador

  • Community manager

  • Content strategist

  • Customer relations specialist

  • Digital content manager

  • Digital media manager

  • Digital marketing manager

  • Interactive marketing manager

  • Marketing co-ordinator

  • Social analytics manager

  • Social media analyst

  • Social media co-ordinator

  • Social media community manager

  • Social media content curator

  • Social media specialist

  • Social media strategist

Ability to settle

Overseas Student Health Cover

Health Insurance $807.49CAD

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