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School of Marketing
Graduate Certificate of Sport and Event Marketing
Graduate Certificate of Sport and Event Marketing

Graduate Certificate of Sport and Event Marketing

  • ID:GBC010061
  • Level:Postgraduate Certificate/Diploma
  • Duration:
  • Intake:
  • Type:Full-time

Fees (CAD)

  • Application Fee:$95.00
  • TuitionFee/Year:$18,190.00
  • LivingFee/Year:$10,000.00
  • InsuranceFee/Year:$743.99
  • Application Fee:$95.00
  • TuitionFee/Year:$18,190.00
  • LivingFee/Year:$10,000.00
  • InsuranceFee/Year:$743.99
Estimated Total/program:
Accept letter

Admission Requirements

​​Entry requirement

  • College Advanced Diploma (3-year) or Bachelor's Degree or demonstrated, relevant work experience (resume and references required).


English requirements 

  • Provide proof that their secondary and/ or post-secondary studies were completed at a recognized institution where English is the primary media of instruction. The studies must be relevant to the admission requirements for the specific program (s) applied to (e.g. an advanced diploma or degree is required for certain postgraduate program)
  • Applicants with transcripts from an institution where the language of instruction is not English may meet English language proficiency requirements with one of the following proofs of language proficiency. The minimum test scores that are acceptable are listed below (as applicable). Please noteGeorge Brown English for Academic (EAP) Program, Level 9
  • IELTS (Academic), 6.5, minimum 6.0 in each skill band
  • TOEFL, 88 (online) minimum 22 in each skill band
  • MELAB, 85
  • PTE (Academic), 60, overall minimum
    55 in each skill band
  • CAEL, 70 overall (writing 60)
  • Cambridge English Exams (B2 First, C1 Advanced or C2 Proficiency), 176 or more (with no individual skill below 169)
  • George Brown Admissions Test (Mature applicants only), Available
  • *NEW Duolingo English Test, 125

Course Information

For over 25 years, the Sport and Event Marketing graduate certificate program at George Brown College in Toronto has been equipping students with the core skills to succeed in the integrated work of sport, arts and entertainment and not-for-profit enterprises.

Hands-on from the first day, this 12-month program provides students with a foundation in consumer marketing. It focuses on the examination and application of Sport and Event Marketing best practices, strategies, tactics, tools and techniques. Students develop and learn to apply creativity and critical thinking skills that will take them from the classroom to the boardroom. Assignments and projects can involve industry partners, especially in the final semester when students plan and execute a charitable event.

Key disciplines covered include sport, arts and entertainment marketing, sponsorship activation, event planning and management, integrated marketing communications (IMC), digital media, not-for-profit and cause-related marketing and financial metrics.

This learning experience will enable you to:

  • Develop integrated marketing and media plans for arts, entertainment, cause-related marketing and the sports industry.

  • Plan, execute and evaluate comprehensive events utilizing project management and team-building skills.

  • Develop and evaluate sponsorship activation opportunities from the value perspective of the consumer, property and buyer.

Extracurricular opportunities may include:

  • speed mentoring

  • 5 to Watch Canada’s Sports Business Awards

  • Primetime Sports Case Competition

This program is also offered in the fully online format. Students who wish to apply for Sport and Event Marketing Online Postgraduate program, should apply to B420.

Code: B400

For more information Click here 


Required Courses

In order to graduate from the B400 program, you need to complete the following 13 Mandatory courses and 1 Work Experience Term.


  • semester courses

  • COMP 1110, Computer Applications for Marketing, NONE

  • MARK 1024, Marketing Seminar Series, NONE

  • MARK 1027, Marketing Management, NONE

  • MARK 4005, Applied Business Communications, NONE

  • SPMK 4002, Event Planning and Management I, NONE

  • SPMK 4014, Principles of Sport & Event Marketing I, NONE

  • BUS 4000, Work Experience Prep Course, NONE


  • semester courses

  • SPMK 4017, Non-Profit and Cause Related Marketing, MARK 1027

  • MARK 4012, Marketing Metrics, MARK 1027

  • SPMK 4007, Event Planning & Management II, SPMK 4002

  • MARK 2044, Principles of Marketing Research, NONE

  • MARK 4025, IMC & Digital Media Fundamentals, MARK 1027

  • SPMK 4018, Principles of Sport & Event Marketing II, SPMK 4014


  • semester courses

  • COOP 4001 or INTN 4001, Work Experience Term, BUS 4000

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Pre Courses

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Pathway Courses

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Career Opportunity

Career Opportunity

Graduates gain transferable skills for a career start in a growing variety of industries that embrace sport and event marketing practices. These include amateur and professional sport, e-sports, arts and entertainment, consumer products, retail, tourism, hospitality, financial services, technology, special events, not for profit, business consulting, advertising, sponsorship, digital and experiential marketing.

Potential positions may include:

  • Account Manager/Executive

  • Event Coordinator

  • Game Operations Coordinator

  • Marketing Coordinator

  • Partnerships and Sponsorships Coordinator

  • Ticket Sales Coordinator

Ability to settle

Overseas Student Health Cover

Mandatory Health Insurance

$743.99 for one-year coverage (Sept-August)
$508.83 for 8 months coverage (Jan-August)
$273.29 for 4 months coverage (May-August)

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