For over 25 years, the Sport and Event Marketing graduate certificate program at George Brown College in Toronto has been equipping students with the core skills to succeed in the integrated work of sport, arts and entertainment and not-for-profit enterprises.
Hands-on from the first day, this 12-month program provides students with a foundation in consumer marketing. It focuses on the examination and application of Sport and Event Marketing best practices, strategies, tactics, tools and techniques. Students develop and learn to apply creativity and critical thinking skills that will take them from the classroom to the boardroom. Assignments and projects can involve industry partners, especially in the final semester when students plan and execute a charitable event.
Key disciplines covered include sport, arts and entertainment marketing, sponsorship activation, event planning and management, integrated marketing communications (IMC), digital media, not-for-profit and cause-related marketing and financial metrics.
This learning experience will enable you to:
Develop integrated marketing and media plans for arts, entertainment, cause-related marketing and the sports industry.
Plan, execute and evaluate comprehensive events utilizing project management and team-building skills.
Develop and evaluate sponsorship activation opportunities from the value perspective of the consumer, property and buyer.
Extracurricular opportunities may include:
speed mentoring
5 to Watch Canada’s Sports Business Awards
Primetime Sports Case Competition
This program is also offered in the fully online format. Students who wish to apply for Sport and Event Marketing Online Postgraduate program, should apply to B420.
Code: B400
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COURSES
Required Courses
In order to graduate from the B400 program, you need to complete the following 13 Mandatory courses and 1 Work Experience Term.
SEMESTER 1
semester courses
COMP 1110, Computer Applications for Marketing, NONE
MARK 1024, Marketing Seminar Series, NONE
MARK 1027, Marketing Management, NONE
MARK 4005, Applied Business Communications, NONE
SPMK 4002, Event Planning and Management I, NONE
SPMK 4014, Principles of Sport & Event Marketing I, NONE
BUS 4000, Work Experience Prep Course, NONE
SEMESTER 2
semester courses
SPMK 4017, Non-Profit and Cause Related Marketing, MARK 1027
MARK 4012, Marketing Metrics, MARK 1027
SPMK 4007, Event Planning & Management II, SPMK 4002
MARK 2044, Principles of Marketing Research, NONE
MARK 4025, IMC & Digital Media Fundamentals, MARK 1027
SPMK 4018, Principles of Sport & Event Marketing II, SPMK 4014
WORK EXPERIENCE TERM
semester courses
COOP 4001 or INTN 4001, Work Experience Term, BUS 4000
Graduates gain transferable skills for a career start in a growing variety of industries that embrace sport and event marketing practices. These include amateur and professional sport, e-sports, arts and entertainment, consumer products, retail, tourism, hospitality, financial services, technology, special events, not for profit, business consulting, advertising, sponsorship, digital and experiential marketing.
Potential positions may include:
Account Manager/Executive
Event Coordinator
Game Operations Coordinator
Marketing Coordinator
Partnerships and Sponsorships Coordinator
Ticket Sales Coordinator
Mandatory Health Insurance
$743.99 for one-year coverage (Sept-August)
$508.83 for 8 months coverage (Jan-August)
$273.29 for 4 months coverage (May-August)
