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School of Marketing
Graduate Certificate of Strategic Relationship Marketing
Graduate Certificate of Strategic Relationship Marketing

Graduate Certificate of Strategic Relationship Marketing

  • ID:GBC010062
  • Level:Postgraduate Certificate/Diploma
  • Duration:
  • Intake:
  • Type:Full-time

Fees (CAD)

  • Application Fee:$95.00
  • TuitionFee/Year:$18,190.00
  • LivingFee/Year:$10,000.00
  • InsuranceFee/Year:$743.99
  • Application Fee:$95.00
  • TuitionFee/Year:$18,190.00
  • LivingFee/Year:$10,000.00
  • InsuranceFee/Year:$743.99
Estimated Total/program:
$29,028.99
Apply
60
Accept letter
100
Visa
20
Fly
1

Admission Requirements

​​Entry requirement

  • College Advanced Diploma (3-year) or Bachelor's Degree or demonstrated, relevant work experience (resume and references required).

English requirements 

  • Provide proof that their secondary and/ or post-secondary studies were completed at a recognized institution where English is the primary media of instruction. The studies must be relevant to the admission requirements for the specific program (s) applied to (e.g. an advanced diploma or degree is required for certain postgraduate program)
  • Applicants with transcripts from an institution where the language of instruction is not English may meet English language proficiency requirements with one of the following proofs of language proficiency. The minimum test scores that are acceptable are listed below (as applicable). Please note: For admissions purposes, some programs require a higher score than the minimum stated below.
  • George Brown English for Academic (EAP) Program, Level 9
  • IELTS (Academic), 6.5, minimum 6.0 in each skill band
  • TOEFL, 88 (online) minimum 22 in each skill band
  • MELAB, 85
  • PTE (Academic), 60, overall minimum
    55 in each skill band
  • CAEL, 70 overall (writing 60)
  • Cambridge English Exams (B2 First, C1 Advanced or C2 Proficiency), 176 or more (with no individual skill below 169)
  • George Brown Admissions Test (Mature applicants only), Available
  • *NEW Duolingo English Test, 125

Course Information

The Strategic Relationship Marketing program responds to the growing need within the marketing industry for a new skill set – one that places the customer at the centre of business decisions. This skill set is critical since modern marketing success depends on targeting and attracting new customers while retaining and strengthening relationships with current customers at all points during their journey.

This one-year graduate certificate program provides students with a foundation in marketing, with a focus on the examination and application of Customer Relationship Marketing (CRM) and Customer Experience (CX) best practices, strategies, tactics, tools and techniques. Students will have an opportunity to apply industry-standard marketing analytics and CRM platforms and technologies to marketing processes and create a comprehensive marketing plan.

Key areas covered in the program include database marketing strategy, loyalty marketing, marketing research, omnichannel marketing, marketing automation of email, social media and online content for personalized customer journeys, and marketing analytics and measurement. In the final semester, students work on a capstone project based on a real business situation.

This program makes use of industry-standard cloud-based software, so students will require a laptop computer.

Code: B409

For more information Click here 

COURSES

Required Courses

In order to graduate from the B409 program, you need to complete the following 13 Mandatory courses and 1 Work Experience Term

PRINTABLE CURRICULUM PLANNER 2020-2021

SEMESTER 1

  • semester courses

  • COMP 1192, Computer Applications for Database Marketing, NONE

  • MARK 4013, Customer Experience Fundamentals, NONE

  • MARK 1027, Marketing Management, NONE

  • MARK 4014, CRM Fundamentals, NONE

  • MARK 4005, Applied Business Communications, NONE

  • MARK 4015, CRM Tools & Technology, NONE

  • BUS 4000, Work Experience Prep Course, NONE

SEMESTER 2

  • semester courses

  • MARK 1024, Marketing Seminar Series, NONE

  • MARK 4026, Marketing Automation, MARK 4015

  • MARK 2040, Strategic Project, Successful completion of Semester 1

  • MARK 4007, Marketing Research, NONE

  • MARK 4027, Retention & Loyalty Marketing, NONE

  • MARK 4028, Marketing Analytics & Measurement, MARK 4015

WORK EXPERIENCE TERM

  • semester courses

  • COOP 4004 or INTN 4004, Work Experience Term, BUS 4000

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Pre Courses

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Pathway Courses

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Career Opportunity

Career Opportunity

Graduates will be prepared for careers in a wide variety of customer-centric sectors such as telecommunications and media, not-for-profit, retail, financial services, digital agencies, and advertising agencies.

Potential positions may include:

  • Marketing Coordinator

  • Digital Analyst

  • Product Manager

  • Market Research Analyst

  • Account Manager

  • Content Manager

  • Communications Coordinator

Ability to settle

Overseas Student Health Cover

Mandatory Health Insurance

$743.99 for one-year coverage (Sept-August)
$508.83 for 8 months coverage (Jan-August)
$273.29 for 4 months coverage (May-August)

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