The need for professional marketers is more vital now than ever before. This course will give you the essential foundations to work in a diverse range of marketing roles. You will study fascinating marketing trends including digital marketing, social media, branding and consumer behaviour.
Year 1 (national level 4):
- Managing and Leading Marketers (30 credits)
Expand your understanding of how businesses are run and how marketing can contribute to organisational success. Gain an insight into the general operations of business locally, nationally and globally and an understanding of the principles of managing and leading marketers sustainably. Explore how the contexts in which businesses operate can affect behaviour and performance.
- Business Management Skills Development (30 credits)
Develop a selection of transferable employability skills through a diverse range of experiences. Examine the importance of developing your own professional identity. Place this identity in the context of changing, challenging and dynamic organisations.
- Decision Making for Marketing (60 credits)
Strengthen your understanding of the different areas of marketing and the purpose of marketing in a business context. Examine contemporary marketing research and theory and consider the relationship between organisations and their customers. Develop a global perspective of the subject by examining international case studies.
Year 2 (national level 5):
- Delivering Projects for Organisational Success (30 credits)
Explore some of the fundamental and contemporary components necessary to plan, assess and manage successful projects. Study this in the context of organisational operations, logistics and holistic supply chains. Develop the knowledge and skills of process and human aspects of project management in delivering organisational success.
- Analysis and Insights for Marketing (30 credits)
Evaluate the critical importance of contextual and environmental analysis and evaluation in marketing in order to gain real insights that guide marketing decisions and strategies. Understand the transformative forces that are changing and shaping the future of marketing and the wider business. Analyse customer characteristics and behaviour to enhance marketing value.
- Digital Marketing Live (60 credits)
Consider what a digital marketer must look at when addressing the behaviour and expectations of the contemporary customer. Work as a Marketing Consultant within Sunderland Marketing Hub to advise real life organisations about marketing solutions. Draw on all your marketing knowledge and put theory into practice solving marketing problems.
Optional 48-week placement:
- Applied Placement Portfolio 1 (120 credits)
Gain a strong understanding of a business including the identification and examination of an organisational issue, initiative or process. Examine areas of value to the host organisation. Develop the relevant practical knowledge and skills under the guidance and supervision of an academic mentor and host business.
Final year (national level 6):
- Strategic Sustainable Marketing (30 credits)
Consider and explore new and emerging perspectives on sustainability that will shape the future of business and marketing. Acquire essential knowledge and insights into the contemporary practices shaping the future of sustainable marketing and business practices. Examine the digital developments that are directly impacting strategic marketing decisions.
- Communication and Branding in the Digital Age (30 credits)
Adopt a strategic perspective to branding and explore the role of brand strategy in communicating messages to current and potential stakeholders. Investigate why building a strong brand is a key objective for organisations in the digital age and as such how they engage with stakeholders is a significant strategic consideration for all brands. Consider some of the challenges and approaches to branding management and explore how technological transformation impacts upon consumer engagement with brands.
- Marketing Consultancy Project (60 credits)
Work on real marketing problems in a simulated marketing agency environment at the Marketing Clinic. Identify a specific marketing problem and undertake research in order to make recommendations to your client. Work collaboratively in a team to communicate effectively to business audiences