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Marketing BA (Hons)
Marketing BA (Hons)

Marketing BA (Hons)

  • ID:US440003
  • Level:3-Year Bachelor's Degree
  • Duration:
  • Intake:
  • Type:Full-time

Fees (GBP)

  • TuitionFee/Year:£13,000.00
  • LivingFee/Year:£12,000.00
  • InsuranceFee/Year:£300.00
  • TuitionFee/Year:£13,000.00
  • LivingFee/Year:£12,000.00
  • InsuranceFee/Year:£300.00
Estimated Total/program:
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Admission Requirements

Entry Requirements

English Requirements

  • IELTS with an overall score of 6.0 and at least 5.5 in each component 
  • PTE 56 with no less than 51 in each skill.


Course Information

The need for professional marketers is more vital now than ever before. This course will give you the essential foundations to work in a diverse range of marketing roles. You will study fascinating marketing trends including digital marketing, social media, branding and consumer behaviour.

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Year 1 (national level 4):

  • Managing and Leading Marketers (30 credits)

Expand your understanding of how businesses are run and how marketing can contribute to organisational success. Gain an insight into the general operations of business locally, nationally and globally and an understanding of the principles of managing and leading marketers sustainably. Explore how the contexts in which businesses operate can affect behaviour and performance.   

  • Business Management Skills Development (30 credits)

Develop a selection of transferable employability skills through a diverse range of experiences. Examine the importance of developing your own professional identity. Place this identity in the context of changing, challenging and dynamic organisations. 

  • Decision Making for Marketing (60 credits)

Strengthen your understanding of the different areas of marketing and the purpose of marketing in a business context. Examine contemporary marketing research and theory and consider the relationship between organisations and their customers. Develop a global perspective of the subject by examining international case studies.

Year 2 (national level 5):

  • Delivering Projects for Organisational Success (30 credits)

Explore some of the fundamental and contemporary components necessary to plan, assess and manage successful projects. Study this in the context of organisational operations, logistics and holistic supply chains. Develop the knowledge and skills of process and human aspects of project management in delivering organisational success.

  • Analysis and Insights for Marketing (30 credits)

Evaluate the critical importance of contextual and environmental analysis and evaluation in marketing in order to gain real insights that guide marketing decisions and strategies. Understand the transformative forces that are changing and shaping the future of marketing and the wider business. Analyse customer characteristics and behaviour to enhance marketing value.

  • Digital Marketing Live (60 credits)

Consider what a digital marketer must look at when addressing the behaviour and expectations of the contemporary customer. Work as a Marketing Consultant within Sunderland Marketing Hub to advise real life organisations about marketing solutions. Draw on all your marketing knowledge and put theory into practice solving marketing problems.

Optional 48-week placement:

  • Applied Placement Portfolio 1 (120 credits)

Gain a strong understanding of a business including the identification and examination of an organisational issue, initiative or process. Examine areas of value to the host organisation. Develop the relevant practical knowledge and skills under the guidance and supervision of an academic mentor and host business.

Final year (national level 6):

  • Strategic Sustainable Marketing (30 credits)

Consider and explore new and emerging perspectives on sustainability that will shape the future of business and marketing. Acquire essential knowledge and insights into the contemporary practices shaping the future of sustainable marketing and business practices. Examine the digital developments that are directly impacting strategic marketing decisions.

  • Communication and Branding in the Digital Age (30 credits)

Adopt a strategic perspective to branding and explore the role of brand strategy in communicating messages to current and potential stakeholders. Investigate why building a strong brand is a key objective for organisations in the digital age and as such how they engage with stakeholders is a significant strategic consideration for all brands. Consider some of the challenges and approaches to branding management and explore how technological transformation impacts upon consumer engagement with brands.

  • Marketing Consultancy Project (60 credits)

Work on real marketing problems in a simulated marketing agency environment at the Marketing Clinic. Identify a specific marketing problem and undertake research in order to make recommendations to your client. Work collaboratively in a team to communicate effectively to business audiences

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Pre Courses

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Pathway Courses

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Career Opportunity

Career Opportunity

The University supports student-led initiatives that help you gain practical experience of management. The Student Business Society organises events and guest speakers, as well as attending tours of various companies. With its professional approach, it’s a great way to put into practice the lessons about how to make organisations function effectively. 

The Sunderland Marketing Hub gives students – supported by academic staff – an opportunity to address problems presented by local businesses or organisations.

Our invitations to guest speakers allow you to listen to people who are already in the type of management position that you may one day hold. Recent speakers include Maurice Duffy, CEO of Global Blackswan, Mike Johnson, CEO of Castrol and Executive Vice President of BP, Uday K. Dholakia, Senior Partner of Global Consulting, Neil Stephenson, CEO of ONYX, James Ramsbotham, CEO of the North East Chamber of Commerce, as well as other representatives from a number of our region’s largest employers.

Visiting speakers help you relate academic learning to the real experience of people who have already progressed in their careers. It’s all part of broadening your learning so that you’re prepared not just for exams but for life.

Ability to settle

Overseas Student Health Cover

Insurance-Single: 300 GBP/year

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