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Business Management and Economics
Marketing Management, BA Hons
Marketing Management, BA Hons

Marketing Management, BA Hons

  • ID:UG440165
  • Level:3-Year Bachelor's Degree
  • Duration:
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Fees (GBP)

* Purchase books and computer software

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Admission Requirements

Entry Requirement

English Requirement

IELTS 6.0 overall with minimum 5.5 in each skill

Course Information

A degree that provides you practical experiences by working on live briefs on digital market and offers exemptions from CIM and IDM professional certificate.

Based on essential marketing principles, our degree in marketing management provides the skills and knowledge you will need to start your marketing career. Modules include customer insight, brand management and social media analytics. Work on live briefs from businesses such as the Institute of Data and Marketing, providing you with practical experience using digital simulation games.

Popular career options for our marketing graduates include marketing management, branding specialists, marketing research and consultancy. Recent graduates have gained positions with companies such as Google, Coca Cola and OgilvyOne.

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Year 1

Students are required to study the following compulsory modules.

  • Principles and Practice of Marketing (30 credits)

  • Introduction to Advertising (15 credits)

  • Financial Aspects of Marketing and PR (15 credits)

  • Introduction to Digital Marketing L4 (15 credits)

  • Creative Content Marketing (15 credits)

  • Personal and Professional Development (15 credits)

  • Brand Management (15 credits)

Year 2

Students are required to study the following compulsory modules.

  • Future Paths

  • Research Methods (MET) (15 credits)

  • Global Marketing Management (15 credits)

  • Entrepreneurial Marketing (15 credits)

  • Integrated Marketing Communications Management (15 credits)

  • Marketing Management (15 credits)

  • Creative Project (15 credits)

  • Customer Insight (15 credits)

  • Marketing Research (15 credits)

Year 3

Students are required to study the following compulsory modules.

  • Contemporary Issues in Marketing (15 credits)

  • Social Marketing (15 credits)

  • Direct and Digital Marketing Strategy (30 credits)

  • Business and Marketing Strategy (15 credits)

  • Social Media and Analytics (15 credits)

Students are required to choose 30 credits from this list of options.

  • Consultancy Project (30 credits)

  • Dissertation (MET) (30 credits)

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Pre Courses

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Pathway Courses

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Career Opportunity

Career Opportunity

Graduates may find careers as advertising account executives organising advertising campaigns, social media managers engaging with social media channels, marketing executives promoting products and services, and copywriters communicating business messages. Many more opportunities exist in branding, market research and consultancy.

Ability to settle

Overseas Student Health Cover

Insurance - Single: 300 (£) per year

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