Accounting and marketing are key to good business strategy. The two areas work together to please customers and create value in both the short and long term.
In a complex business world, broad perspectives and skill sets are invaluable. Our Master of Accounting and Marketing sets you up for success and employability across the professional realm.
What will you do
This intensive program meets the needs of entrants from both relevant and non-relevant fields. You will:
explore economic concepts, theories and analytical techniques
learn the fundamentals of financial and management accounting
study future-oriented marketing concepts
undertake a marketing research project.
Where could it take you
You might use your marketing skills to promote your own accounting business. You could balance costs and evaluate campaign impact for major fashion or tech brands. Perhaps you’ll cook up international sales strategies for winemakers or start your own enterprise.
Our Master of Accounting and Marketing satisfies the requirements for associate membership of CPA Australia, and Chartered Accountants Australia and New Zealand.