The faster the world moves, the more critical marketing becomes. Mastery of the discipline enables business leaders to drive growth by ensuring their products’ or services’ greatest strengths are communicated compellingly and with strategic precision: at the right time, to the right audience, through the right channels.
Our Master of Business Administration (Marketing) sets you on that path and can be entered immediately upon completing any bachelor degree.
What will you do
The MBA (Marketing) is part of the Adelaide MBA suite and can be completed over two years. The degree will equip you with:
a deep understanding of the entire marketing process—from market analysis and engagement, to brand building, campaign strategy and tactical executions
a thorough working knowledge of customer relationship management (CRM) principles
highly advanced strategic thinking skills—the ability to see the bigger commercial and societal picture and make decisions with a truly global outlook
high-level problem-solving, analytical, critical thinking and self-reflection skills
a firm grasp of the principles of adaptive leadership, systems thinking, organisational behaviour, change management and social enterprise
outstanding management capabilities in critical business functions, including finance, accounting, economics and marketing.
build extensive industry and professional relationships and networks
receive invaluable ongoing industry mentoring from high-profile Adelaide MBA alumni
have the opportunity to undertake international exchanges at world-leading European business schools.
Where could it take you
The Adelaide MBA (Marketing) will prepare you to move rapidly into senior marketing roles within your chosen industry. You could oversee new-product or new-service launch campaigns; develop an organisation’s strategy to raise its international profile; or manage an industry body’s advocacy campaigns to ensure members’ views are heard in government.