The Master of Strategic Communication (MStratCom) prepares students for careers in complex, professional media for corporations, public relations, and advocacy. Students will learn how to generate communications using creative understanding of the audience and corporate goals, media ethics, and using a range of research and data analytics.
This taught Master’s is well-suited for students wanting to develop skills in public media relations and organisational communication, including those who have no previous experience in these areas, or are wanting to change their career focus.
More info: Click here
The MStratCom requires 180 points of coursework, with two compulsory courses, a dissertation, and two optional courses:
Compulsory courses:
COMS 421 Strategic Communication Theory and Application
COMS 425 Campaign Planning with Social Data Analysis
Optional courses – choose two:
COMS 408 Ethics for Professional Communicators
COMS 420 Special Topic: Public Diplomacy
PACE 495 Professional and Community Engagement Internship (enrolment subject to approval by the Arts Internship Coordinator)
Please contact the Arts Internship Coordinator (artsinternships@canterbury.ac.nz) as soon as possible if you are interested in PACE 495.
Dissertation
COMS 692 Dissertation
Pathways include:
Insurance/year: 700 NZD/per year