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Media, Promotional Culture and Advertising BA(Hons)
Media, Promotional Culture and Advertising BA(Hons)

Media, Promotional Culture and Advertising BA(Hons)

  • ID:UH440193
  • Level:3-Year Bachelor's Degree
  • Duration:
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Admission Requirements

Entry Requirements

English Requirement  

  •  IELTS is 6.0 overall with no element lower than 5.5, or equivalent will be considered acceptable

Course Information

From the biggest brands to up-and-coming influencers, promotional culture is all around us. Our unique degree helps you develop the skills and knowledge you need to work in this exciting digital world.

You’ll learn a blend of creative, analytical and technical abilities, from studying the media industries to cutting edge skills in carrying out your own audience research.

We’ll also give you the chance to write advertising copy and press releases, make and distribute promotional videos, plan media campaigns and manage social media accounts.

Why study Media, Promotional Culture and Advertising at Huddersfield

  • You will be supported by Internationally recognised professors conducting cutting-edge research, leading media professionals and practitioners
  • You will study in industry-standard facilities
  • You will create your own news broadcasts, podcasts and radio shows, magazine and newspaper reports.
  • Opportunities to gain work experience on media industry placements including the optional year-long professional placement year.
  • The vast range of optional modules means you can tailor your degree to match your exact career ambitions.

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Year 1
Core modules:

  •  Analysing Content
  •  Media Users, Audiences and Fans
  •  Platforms, Internet Industries and Law
  •  Digital Communication Technology
  •  Digital Video and Audio Production
  •  Media Writing and Narrative

Year 2
Core modules:

  •  Researching Digital Communication, Media and Culture
  •  From Studio to Social Media: Media Careers and Entrepreneurship
  •  Digital Activism Fandom and Participatory Media
  •  Promotional Culture and PR

Option modules:

Choose up to two from a list which may include:

  •  Magazine Design and Production
  •  Production Management
  •  On-Screen Training: Becoming a Presenter
  •  Television Entertainment
  •  Global Popular Cinema: Hollywood and Beyond

Final Year
Core modules:

  •  Research Dissertation
  •  Branding and Advertising
  •  Film and Television Distribution: Sales, Promotion and Festivals
  •  Media Industry Project

Students who have successfully completed the Work Placement Year replace the Media Industry Project with one additional option module.

Option modules:

Choose up to two from a list which may include:

  •  Video Shorts: Music, Advertising and Short film
  •  Stars and Celebrity
  •  Digital Streaming Platforms: YouTube, Netflix and Beyond
  •  Media and Globalisation
  •  Digital Sexuality
  •  Video Games and Culture
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Pre Courses

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Pathway Courses

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Career Opportunity

Career Opportunity

A selection of companies that have employed Huddersfield media graduates in recent years include Sky News and a range of marketing and public relations agencies across the north of England. A key career path for graduates from this course is to continue with further study and move into teaching media at schools and colleges, after completing a PGCE.**

**Source: LinkedIn

*Percentage of graduates from this subject who are in work and/or further study fifteen months after graduating (HESA Graduate Outcomes 17/18, UK domiciled graduates).

Ability to settle

Overseas Student Health Cover

Insurance-Single: 300 GBP/year

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