Graduates of this program will find opportunities as a Marketing Officer, Public Relations Manager, Athletics Facilities and Events Officer, Director of Branding and Communications, Professional Sports Agent, Manager - Marketing and Sponsorship.
Ontario College Diploma, Ontario College Advanced Diploma or Degree, or equivalent
OR
Acceptable combination of related work experience and post-secondary education as judged by the College*
OR
Five years of work experience in a related field as judged by the College to be equivalent*
NOTE:
*Applicants may be required to submit a resume and cover letter that includes details of work experience.
Applicants whose first language is not English will be required to demonstrate proficiency in English by one of the following methods:
A Grade 12 College Stream or University Stream English credit from an Ontario Secondary School, or equivalent, depending on the program's Admission Requirements
Test of English as a Foreign Language (TOEFL) test with a minimum score of 88 for the Internet-based test (iBT), with test results within the last two years
International English Language Testing System (IELTS) Academic test with an overall score of 6.5 with no score less than 6.0 in any of the four bands, with test results within the last two years. SDS Program Requirements.
Canadian Academic English Language (CAEL) test with an overall score of 70 with no score less than 60 in any of the four bands, with test results within the last two years
Pearson Test of English Academic (PTE) with a minimum score of 59, with test results within the last two years
A Cambridge English Test (FCE/CAE/CPE) with an overall score on the Cambridge English Scale of 176 with no language skill less than 169, with test results within the last two years
An English Language Evaluation (ELE) at Fanshawe College with a minimum score of 75% in all sections of the test, with test results within the last two years
Fanshawe College ESL4/GAP5 students: Minimum grade of 80% in ESL4/GAP5 Level 9 or 75% in ESL4/GAP5 Level 10
It is highly recommended that students be proficient in the following areas before entry into the program;
Mathematics
Business Communication
Computer applications, particularly Microsoft Word, Excel and PowerPoint
Specialize your marketing career in the area of sports management with this one-year post-graduate program in Sport and Event Marketing.
This program will provide you with functional knowledge and specialized skills in core areas of sports marketing including professional and amateur sports organizations, minor sports associations, private and public sports facilities, not-for-profit groups, telecommunications companies and other sports-related businesses.
Upon graduation of this graduate certificate program, you’ll be prepared for jobs including:
Sports Marketing Manager
Manager, Marketing and Sponsorships
Marketing and Event Specialist
Manager, Sport Development
Brand Manager
Director of Sports and Entertainment
Events Manager
Athletics Facilities and Events Officer
Get ready for a winning career in sports marketing!
Gain real work experience in the sports industry during an internship with sports marketing partners of Fanshawe’s Kinlin School of Business;
Practice your skills with hands-on learning opportunities that include shadowing job functions within Fanshawe’s Athletics department;
Dive deeper into non-profit event marketing as well as festivals and sporting events;
Hone your digital marketing skills and further your knowledge in Google Analytics;
Grasp key leadership concepts for successful sports management.
Level 1
Take all of the following Mandatory Courses:
MKTG-1093, Sports, Entertainment & Event Marketing, 3, ,
MGMT-5074, Google Analytics, 3, ,
COMP-6051, Marketing Design, 3, ,
COMM-6019, Advanced Professional Communication, 3, ,
MGMT-6153, Leadership in Sport & Event Marketing, 3, ,
MKTG-6015, Non-Profit & Event Marketing, 4, ,
Level 2
Take all of the following Mandatory Courses:
Group 1
MKTG-6031, International Sport Marketing, 3, ,
MKTG-6030, Festivals, Sports & Events Management, 3, ,
MGMT-6152, Ethics, Issues & Trends in Sport Mktg, 3, ,
MKTG-6032, Sponsorship Activation & Analysis, 3, ,
PBRL-6021, Sport Media & Public Relations, 3, ,
Group 2
Students will be enrolled in one of the following courses: MKTG-6033 or INNV-6001
MKTG-6033, Sport & Community Marketing in Canada, 3, ,
INNV-6001, Innovation Applications, 4, ,
Level 3
Take the following Mandatory Course:
MKTG-6034, Sport & Event Marketing Mgmt Internship, 3, ,
Graduates of this program will find opportunities as a Marketing Officer, Public Relations Manager, Athletics Facilities and Events Officer, Director of Branding and Communications, Professional Sports Agent, Manager - Marketing and Sponsorship.
Insurance/year: 835.98 CAD
