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Business and Management and Economics
Strategic Marketing, MA
Strategic Marketing, MA

Strategic Marketing, MA

  • ID:UG440298
  • Level:Master's Degree
  • Duration:
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* Purchase books and computer software, field Trips

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Admission Requirements

Entry Requirement

English Requirement

IELTS 6.5 overall with minimum 5.5 in each skill

Course Information

Study an MA in Strategic Marketing to advance your skills and knowledge for careers in consultancy or for developing effective strategies within organisations.

Our Master's in Strategic Marketing is designed for graduates and qualified managers to learn about the latest developments and practices in strategic marketing. It will suit those looking to enter a career in marketing consultancy or pursue management careers in marketing.

The course will advance your marketing skills and prepare you for the competitive challenges of the global marketplace. You'll gain a comprehensive understanding of marketing strategy, market research, digital marketing, brand management and global marketing, plus the skills to manage the relationship between an organisation and its customers. We also invite guest lecturers from influential organisations within the industry, such as EQUA, Visit Britain and Public Health England.

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Year 1

Students are required to study the following compulsory modules.

  • Academic English for Postgraduates (Business)

  • Branding (15 credits)

  • Inside the Customer's Mind (15 credits)

  • Digital Marketing (30 credits)

  • Strategic Marketing Management (30 credits)

  • Global Marketing and Emerging Issues (15 credits)

  • Transformational Leadership through Transversal Skills

  • Data Analytics for International Business Decisions (15 credits)

  • Research Methods (15 credits)

Students are required to choose 45 credits from this list of options.

  • Dissertation (45 credits)

  • Consultancy Project (45 credits)

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Pre Courses

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Pathway Courses

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Career Opportunity

Career Opportunity

Graduates of this degree are currently working as consultants and as marketing and marketing communications managers for companies such as PricewaterhouseCoopers (PwC), Co-op Group, Italian automotive technology manufacturer Magneti Marelli and Norwegian food products manufacturer Mills DA, as well as various private companies, non-profits and government organisations around the world.

Ability to settle

Overseas Student Health Cover

Insurance - Single: 300 (£) per year

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