Cử nhân Nghệ thuật (Danh dự) Truyền thông Marketing-tiếp thị với Quan hệ công chúng (với Năm dự bị tự chọn)

Core units 

• Strategic Management for PR: This unit enables you to gain a critical view of the major perspectives and theoretical approaches in strategic management. It also aims to convey the complexity of strategic management from the environmental analysis, through to strategic options development, implementation, evaluation and performance measurement of the implications for public relations strategies

• Reputation Management and Crisis Communication: By the end of this unit you will have an appreciation of the complexities of the crisis management process as well as the methods for modelling risks. The unit will cover both the specific knowledge and skills required to meet the demands of each of the phases of the crisis management and communication process.

• Dissertation: The dissertation offers you the opportunity to become an expert on a topic of particular interest, and to develop a study that connects your learning with real-world observations.

Options units (choose two)

• Behavioural Economics: You will be introduced to Behavioural Economics and Choice Architecture. The unit will focus on learnings from cognitive neuroscience, and how these can enhance strategy and creativity, with significantly optimised levels of efficiency and effectiveness across all elements of the communications mix.

• Brand Meaning: You will create your interpretation of brand meaning for a brand of your choice, producing meaning appropriate for a 21st century brand.

• Consumer Futurising: You will gain a critical appreciation of state of the art thinking within consumer culture studies..

• Corporate Communications: The unit will provide you with a critical understanding of the professional communicator’s role as applied to key sectors, such as entertainment, health and beauty, financial, and B2B. 

• Influencer Marketing: The unit aims to develop your knowledge and skills on marketing to influencers and becoming an influencer yourself in the marketing communications field.

• Race, Media and Inequality: You will critically examine the processes through which social inequalities are maintained and perpetuated in and through the media. The key areas of focus are race, ethnicity and culture using an intersectional approach to examine their construction and representation in media and communication practice and political discourse

• Persuasion and Influence: You will be provdied with an understanding of the psychology of audience members and become equipped to reflect on the ethics of persuasion to critique contemporary persuasive communication in the context of broader social and cultural issues.

• Promotion, Power and Democracy: The unit will introduce you to key theoretical ideas from social and critical theory, political economy and political philosophy, and encourages you to both reflect on your personal and professional experience, and to apply ideas discussed in the unit to real world problems and examples. 

• Relationship Marketing: You will gain an understanding and conceptually analyse relationship marketing which is becoming increasingly important given the challenge of attracting, developing and retaining customers within a competitive environment (both for-profit and non-profit organisations).

• Social and Intercultural Communication: The unit will provide you with an understanding of pertinent social and intercultural issues (both in the UK and internationally) and their impact upon contemporary professional communication practices. ‘Communication practices’ can include any form of interaction between individuals, groups, ‘communities’ and / or organisations that take place within an increasingly complex, diverse and interconnected world. 

• Social Media Management: You will gain the ability to critically understand how to plan, create and execute management of social media accounts and activities on a national and global scale.