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Advertising & Digital Marketing
Advertising & Digital Marketing BA (Hons)
Advertising & Digital Marketing BA (Hons)

Advertising & Digital Marketing BA (Hons)

  • ID:UNIC440005
  • Level:3-Year Bachelor's Degree
  • Duration:
  • Intake:

Fees (GBP)

* Optional Work Placement

Estimated Total/program:
Accept letter

Admission Requirements

Entry requirements

Standard entry requirements apply to this course. A typical offer is around BCC at A Level or DMM at BTEC.

English requirements

All International and EU students applying for a course with us must meet the following minimum English language requirements:

  • IELTS 6.0 (or equivalent) with a minimum of 5.5 in all bands for study at undergraduate level

Other requirements


Course Information

This is an exciting time to enter the marketing communication industry; as advertisers get to choose between online and offline media for their messages. You will have the opportunity to work across a wide range of digital platforms as well as traditional media as you develop and execute real campaigns as part of your course. The course culminates in a pitch to clients of a top global agency, providing practical preparation for work in advertising and digital marketing roles.

Whatever your ambitions, we’re here to help you to achieve them. We’ll support you to identify the skills you’re learning during your course, find your strengths and secure practical experience so that when it comes to applying for jobs or further study you’ll feel confident in standing out from the crowd. We’ve created the Northampton Employment Promise because we are so confident that if you focus on your studies and complete one of our awards you’ll be highly employable by the time you graduate. Putting you in a great position to secure employment or continue your studies.

The advertising industry has been transformed by the digital and social media revolution. From start-ups to big businesses, from social enterprises to charities and the public sector, this discipline offers careers in a wide range of industry sectors.

Experiences are at the heart of this degree. As well as regular guest speakers and industry visits, we work on real projects with real marketing budgets, operating as a marketing department from the first year. Typically you will be set a brief and then develop and pitch your concept. You will work within brand guidelines, often appointing suppliers, like photographers or design agencies, to deliver your project.

Our final year Advertising and Digital Marketing Students took a break from their usual studies and worked alongside the University of Northampton Marketing department for a week. Find out how they got on when they took over the University’s social media platforms in a ‘Student Takeover’, gaining valuable hands-on experience.

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Pre Courses

Pre-sessional English Program (PEP)

  • Duration: 4 weeks - 1 year
  • Intake: June/July/August
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Pathway Courses

  • Foundation Pathway in Marketing and Advertising
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Career Opportunity

Career Opportunity

  • Digital media executive
  • Social/online communities manager
  • Account manager in a marketing communications agency
  • Media planner or buyer
  • Advertising planner
  • Public relations consultant
  • Brand or communications manager within a client organization 

Ability to settle

Overseas Student Health Cover

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