* Materials, Student services, Technology
Minimum Level of Education Required: Grade 12 / High School
Min GPA: 75.0%
We require demonstration of proficiency in English for most international applicants. Submit official English test scores with your application unless you’re from Australia, Bermuda, Canada, Commonwealth Caribbean, New Zealand, the Republic of Ireland, South Africa or the United Kingdom. We accept the following:
TOEFL internet-based score of 71+
IELTS score of 6.0+
Duolingo score of 100+ (tests taken before July 1 – minimum score of 51)
PTE score of 50+
We only can accept scores received directly from the testing organization. We review on an individual basis any case where an applicant’s score is below our recommended testing levels.
Supportive documents:
Make an impact
As an advertising, social media and public relations major, you’ll learn how to design, develop and launch incredible campaigns. And you’ll learn from and work with faculty and professors who are experts in their field. They will provide you with hands-on learning experiences for social media, television and digital design projects. Once you’ve earned your degree, you’ll be well-equipped for a broad range of advertising, social media and public relations jobs.
What you’ll learn as an advertising and public relations major
Background in public relations, persuasion, design and production
Strong foundation in communication theory and practice
Training in public interaction and maintaining successful relationships
Creation of advertising, social media and public relations campaigns
|
Core curriculum |
Course credits |
|---|---|
|
Introduction to Belief Systems |
3 |
|
World Belief Systems |
3 |
|
Belief and Reason 400 |
3 |
|
Foundations of U.S. Justice |
3 |
|
Civic Engagement and Social Justice |
3 |
|
Theories of Self |
3 |
|
Societies and Institutions |
3 |
|
Algebra and Personal Finance |
3 |
|
Introductory Statistics |
3 |
|
Scientific Inquiry |
3 |
|
Science and Society |
3 |
|
Citizenship Project |
2 |
|
Career Preparation |
2 |
|
Language and Culture |
2 |
|
First Year Seminar |
1 |
|
College requirements |
Course credits |
|
Introduction to Communication/Media |
3 |
|
Communication Strategies and Performance |
3 |
|
Applied Media |
3 |
|
Advertising and Public Relations Capstone |
3 |
COM 310 also meets the DSS 300 requirement
COM 476 also meets the DJC 400 requirement
|
Major requirements |
Course credits |
|---|---|
|
Introduction to Advertising and Public Relations |
3 |
|
Social Media Practices |
3 |
|
Public Relations Planning and Strategy |
3 |
|
Public Relations Writing |
3 |
|
Social Media Analytics |
3 |
|
Persuasion |
3 |
|
Advertising and Public Relations Management |
3 |
|
Communication Theories |
3 |
|
Public Relations Campaigns |
3 |
|
Intercultural Communication |
3 |
|
Strategies in Advertising Research |
3 |
|
Principles of Marketing |
3 |
COM 308 also meets DSL and DQR 300 requirement
COM 360 also meets DBR 300 requirement
COM 451 also meets DSS 400 requirement
COM 492 also meets the DSL and DQR 400 requirement
You will gain the skills needed to land a variety of advertising and public relations jobs and careers.
