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Business Management and Economics
Bachelor of Business (Design and Marketing)
Bachelor of Business (Design and Marketing)

Bachelor of Business (Design and Marketing)

  • ID:UOSA610053
  • Level:3-Year Bachelor's Degree
  • Duration:
  • Intake:

Fees (AUD)

Estimated Total/program:
Apply
60
Accept letter
100
Visa
20
Fly
1

Admission Requirements

Entry Requirement

English Requirements

  • IELTS total 6.0, reading 6.0, writing 6.0

  • TOEFL PBT : 550 with TWE of 4.5

  • TOEFL iBT: 60 with Reading and Writing not less than 18

  • Pearson PTE: 50 with Reading and Writing communicative scores not less than 50

  • Cambridge CAE/CPE : 169

Other Requirements

Recent secondary education

Meet any prerequisite requirements with a minimum grade of C- or equivalent
AND

  • Qualify for the South Australian Certificate of Education (SACE), and achieved a competitive Selection Rank (ATAR), or

  • Complete secondary qualifications equivalent to SACE, or

  • Complete the International Baccalaureate Diploma with a minimum score of 24 points

Applicants who have not achieved the Selection Rank required for automatic selection may be selected for any remaining places based on the grades of their year 12 subjects.

OR
Higher education study

  • Complete or partly complete a recognised higher education program at a recognised higher education institution, or

  • Complete at least four Open Universities Australia (OUA) courses at undergraduate level or above

OR
Vocational Education and Training (VET)

  • Complete an award from a registered training organisation at Certificate IV or above

OR
Work and life experience

  • Qualify for Special Entry, or

  • Complete a UniSA Foundation Studies program or equivalent, or

  • Hold completed secondary qualifications equivalent to SACE obtained more than 2 years in the past

Course Information

UniSA marketing degrees are based on real-world research. You’ll learn advanced marketing techniques and be prepared for your career from the moment you graduate.

This interdisciplinary degree combines two complementary fields to equip you for a specialist marketing career with skills in digital and print design. You’ll gain foundation knowledge in design and evidence-based marketing and learn how to apply design principles across a range of marketing activities.

Your lecturers will also be the very experts who advise brands like Procter & Gamble, CBS and Nestlé.

Employers value graduates who can apply theory to real industry challenges. In this degree you’ll have the opportunity to gain real-world experience through internships, placements, overseas study opportunities, advanced masterclasses and more.

CRICOS CODE: 097501K

More info: Click here

Degree structure

FIRST YEAR

  • First Semester (Study Period 1, 2 or 3)

  • Design Foundation Studio

  • Principles of Economics

  • Marketing Principles: Trading and Exchange

  • Second Semester (Study Period 4, 5 or 6)

  • Computer Graphics and Imaging for Design

  • Business and Society

  • OR

  • International Study Tour

  • OR

  • Elective

  • Accounting for Business

  • Consumer Behaviour

SECOND YEAR

  • First Semester (Study Period 1, 2 or 3)

  • Design for Publication

  • Market Research

  • Business Law

  • Professional Development in Marketing

  • Second Semester (Study Period 4, 5 or 6)

  • Design for Web

  • Entrepreneurship for Social and Market Impact

  • Management and Organisation

  • Marketing Analytics

THIRD YEAR

  • First Semester (Study Period 1, 2 or 3)

  • Essentials of Marketing Planning

  • Branding

  • Digital Marketing

  • Marketing Elective

  • Second Semester (Study Period 4, 5 or 6)

  • Integrated Marketing

  • International Marketing

  • Marketing Elective

  • Marketing or Design Elective

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Pre Courses

No Course!
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Pathway Courses

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Career Opportunity

Career Opportunity

Our quality teaching and experiences beyond the classroom will ensure you graduate career-ready.

Careers to consider:

  • Advertising account manager: managing client relationships; preparing creative briefs; managing the production of advertisements; managing internal and external communications

  • Brand manager: responsible for driving the growth of a brand; ensuring all aspects of a brand’s marketing and manufacturing match; creating a brand strategy and ensuring all aspects of a product or an activity align with the brand

  • Campaign manager: combining creative thinking with factual analysis to target marketing campaigns at audiences; identifying the best mediums for building brand awareness and sales

  • Marketing coordinator: promoting products or services by developing and implementing marketing and advertising campaigns; tracking and evaluating performance data; coordinating events; copywriting for a number of promotional channels

  • Marketing design specialist: understanding the role creativity and design plays in marketing, and collaborating with other marketing specialists, across advertising, print, media and digital marketing in a diverse range of sectors

  • Marketing manager: overseeing and leading a marketing team and all functions; setting strategy; managing marketing plans, budgets and resources; assigning tasks and setting targets

  • Publications coordinator: managing digital and print promotional materials; writing, formatting and maintaining content for organisational publications such as newsletters, magazines and reports

  • Visual communications manager: leading a creative team to realise the artistic vision of marketing strategies; overseeing graphic design elements for print, web and other media

Ability to settle

Overseas Student Health Cover

OSHC: 530 ($) per year

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