Marketing plays a vital role in tackling some of the biggest challenges faced by organisations in today’s dynamic business environment, from retaining competitive advantage and capitalising on the rapidly-changing needs of customers, to the evolving strategies of an organisation.
Our BSc Marketing degree will develop your understanding of the core concepts of marketing theory, providing you with the skills and real-world experience to apply them in new and interesting ways.
What you’ll learn
Whether you’re interested in a career in international marketing, within social media strategy or as a market analyst, our highly ranked BSc Marketing course (15th in the UK, Complete University Guide, 2020) will develop problem-solving and transferable skills that will support a breadth of career paths.
Your first year is designed to equip you with a broad knowledge of marketing, giving you a strong foundation from which you can identify the areas aligned to marketing that interest you most. Throughout your studies, you’ll have opportunities to work with local companies and specialists on ‘live’ marketing projects, as well as undertaking an integrated placement year.
You will have more freedom and take ownership of your marketing degree in the final year, having experienced both theoretical, applied and practical aspects of the subject, with more module choice to tailor your studies to your interests and specialist areas.
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Year 1
You will study a range of topics, designed to give you a solid foundation for your business degree.
Year 2
You will study essential marketing areas in depth in addition to the core business and management subjects. The core modules studied are:
Plus a range of optional modules:
*Availability of any optional modules will be subject to staff availability and a minimum number of students who express an interest in studying the optional modules.
Year 3
You will spend this year in a professional placement or you may choose to take up an international study opportunity at one of our partner institutions. This year is compulsory for all UK students.
See placement year section or find out more about the Aston placement year.
Final Year
During your final year there is greater specialisation. The core modules studied are:
Students must then choose from the remaining optional modules:
*Availability of any optional modules will be subject to staff availability and a minimum number of students who express an interest in studying the optional modules.
Our graduates have an excellent track record over many years of finding marketing, market research and management positions, reflecting our reputation as a leading centre for marketing teaching and research.
You can graduate with a BSc Marketing degree, a professional diploma from the Chartered Institute of Marketing, plus a year’s worth of industry experience.
Recent graduates
Recent graduates are now working both in the UK and overseas in roles such as:
Graduates have gone on to work at organisations such as BMW, Renault Group, Boots, Ford Motor Company, the Royal Bank of Scotland, Thomson Holidays, Amazon web services, Lloyds Bank and Capgemini.
Insurance-Single: 300 GBP/year
