IELTS total 6.0, reading 6.0, writing 6.0
TOEFL PBT : 550 with TWE of 4.5
TOEFL iBT: 60 with Reading and Writing not less than 18
Pearson PTE: 50 with Reading and Writing communicative scores not less than 50
Cambridge CAE/CPE : 169
Recent secondary education
Meet any prerequisite requirements with a minimum grade of C- or equivalent
AND
Qualify for the South Australian Certificate of Education (SACE), and achieved a competitive Selection Rank (ATAR), or
Complete secondary qualifications equivalent to SACE, or
Complete the International Baccalaureate Diploma with a minimum score of 24 points
Applicants who have not achieved the Selection Rank required for automatic selection may be selected for any remaining places based on the grades of their year 12 subjects.
OR
Higher education study
Complete or partly complete a recognised higher education program at a recognised higher education institution, or
Complete at least four Open Universities Australia (OUA) courses at undergraduate level or above
OR
Vocational Education and Training (VET)
Complete an award from a registered training organisation at Certificate IV or above
OR
Work and life experience
Qualify for Special Entry, or
Complete a UniSA Foundation Studies program or equivalent, or
Hold completed secondary qualifications equivalent to SACE obtained more than 2 years in the past
Combine the business of marketing with the social sciences of communication to help organisations meet their corporate objectives.
As you develop the practical skills needed to become a marketing and communications expert, you will explore consumer psychology and the scientific laws of brand growth. Your lecturers will be the experts who advise brands like Procter & Gamble, CBS and Nestlé.
Your studies will also cover specialised courses such as business management, communication, advertising, and public relations. For high achieving students, there are also vacation research scholarships available providing valuable experience while you study.
CRICOS CODE : 060210D
More info: Click here
Degree structure
FIRST YEAR
First Semester (Study Period 1, 2 or 3)
Marketing Principles: Trading and Exchange
Accounting for Business
Social Media and Society
Communication and Media
Second Semester (Study Period 4, 5 or 6)
Business Law
Consumer Behaviour
Public Relations Theory and Practice
Digital Design Essentials
SECOND YEAR
First Semester (Study Period 1, 2 or 3)
Marketing Analytics
Professional Development in Marketing
Design for Digital Technologies
Content Creation for Media
Second Semester (Study Period 4, 5 or 6)
Advertising
Communication Research Methods
Media Law and Ethics
Essentials of Marketing Planning
THIRD YEAR
First Semester (Study Period 1, 2 or 3)
Digital Marketing
Promotional Communication: Advertising, Publicity and Marketing
Professional Writing
Marketing Elective
Second Semester (Study Period 4, 5 or 6)
Integrated Marketing
Integrated Communication Planning
Communication Management in Practice
Marketing Elective
Our quality teaching and experiences beyond the classroom will ensure you graduate career-ready.
Careers to consider:
Advertising account manager: managing client relationships; preparing creative briefs; managing the production of advertisements; managing internal and external communications
Advertising executive: supervising the production of advertising campaigns; developing plans to increase sales for clients; acting as a liaison between their agency and its clients
Brand manager: responsible for driving the growth of a brand; ensuring all aspects of a brand’s marketing and manufacturing match; creating a brand strategy and ensuring all aspects of a product or an activity align with the brand
Copywriter: using creative writing to captivate readers or motivate them to take action; creating copy for advertising in various forms such as billboards, catalogues and on the web
Corporate communications adviser: building and maintaining brand; generating media coverage and message placement; public speaking; partner and relationship building; writing and editing
Digital marketer: driving sales and conversions; optimising website usability; implementing digital and email marketing campaigns; analysing and reporting on website performance and other digital channel initiatives
Market researcher: coordinating research projects; investigating market activity; analysing published data and statistics; evaluating past performance and assessing future trends; commissioning surveys
Marketing and communications officer: working across any (or all) communications channels such as media and publications, social media and digital, internal communications or brand
Marketing assistant: supporting marketing managers and teams to drive advertising campaigns, create content and operationalise communications plans; assisting with promotional events and website updates; undertaking marketing administrative tasks
Media buyer: understanding audience demographics of various media; purchasing advertising airtime that aligns with the target market objectives of client or company marketing campaigns
Media planner/Campaign manager: combining creative thinking with factual analysis to target marketing campaigns at audiences; identifying the best mediums for building brand awareness and sales
Public relations officer: planning publicity strategies and campaigns; writing and producing press releases; managing enquiries from the public, press and related organisations; building and sustaining a positive brand image
Social media manager: directing the social media presence of a brand, product, individual or organisation; overseeing social media marketing and advertising; developing strategies to increase effectiveness; measuring performance; managing and creating content
Sponsorship officer: managing and procuring sponsors for events and brand awareness activity; developing strategies to leverage sponsorships; executing sponsorship marketing including communications, branding and event planning
OSHC: 530 ($) per year
