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Business, Management and Economics
Graduate Certificate in Advertising – Account Management
Graduate Certificate in Advertising – Account Management

Graduate Certificate in Advertising – Account Management

  • ID:SC010103
  • Level:Postgraduate Certificate/Diploma
  • Duration:
  • Intake:

Fees (CAD)

* Health Science Pre-Admission Testing Charge, Identification Card

Estimated Total/program:
Accept letter

Admission Requirements

Entry requirements:

Program Eligibility

  • ​​Postsecondary diploma or degree.


  • Demonstrated competence through related work and/or educational experience.

English requirements:

  • TOEFL (Test of English as a Foreign Language), 88 (21L,W,S,R) iBT (Internet-based TOEFL) or 570 Paper-based

  • TOEFL iBT Special Home Edition**, 88 (21L,W,S,R)

  • iTEP Academic**, 3.9

  • IELTS (International English Language Testing System) Academic Module, 6.5 – Overall Band Score with no Band below 6.0

  • PTE A (Pearson Test of English Academic), 60 – Overall Minimum Score (57L,W,S,R)

  • FCE (Cambridge English: First), 176 – Cambridge English Scale or FCE A

  • CAE (Cambridge English: Advanced), 180 – Cambridge English Scale or CAE C

  • CPE (Cambridge English: Proficiency), 200 – Cambridge English Scale or CPE C

  • Sheridan EAP (English for Academic Purposes), 75%

  • Sheridan EPA (English Proficiency Assessment), 4.5 – Listening Band 4.5 – Reading Combined Band CLB 8 - Writing

Other requirements:

  • Applicant Selection

  • Eligible applicants will be selected on the basis of previous academic achievement, and/or demonstrated experience.

  • In some cases, applicants may be requested to submit a résumé, which includes details of related work experience, and a cover letter, which summarizes their career goals and reasons for wanting to take this program.

  • Applicants who do not meet the admission requirements for this program will be assessed and advised individually and may be considered for other, related programs.

  • Graduates of Sheridan’s diploma/advanced diploma program in Advertising are not considered eligible for this program due to duplication in course content.

Course Information

Sheridan’s Advertising – Account Management graduate program gives you the skills you need to develop professional advertising campaigns.

Prepare for a career in advertising

In this one-year graduate certificate program, you’ll learn to plan, develop and create complete digital and traditional advertising campaigns. You’ll graduate with confidence, ready to contribute your skills to a professional advertising agency.

Co-op option: Get advertising work experience

Co-op experience can make all the difference. As an advertising student at Sheridan, you can apply for a four-month co-op work term. This on-the-job experience can be just the career boost you need to land a great job in advertising. Our co-op program is competitive — you’ll need to meet certain requirements to qualify.

Create an integrated marketing communications campaign

Set your business objectives. Research your target audience. Learn how advertising and marketing communications can influence consumer behaviour. Then, use industry-standard software to create an integrated advertising campaign that combines traditional, digital and social media strategies. As an advertising professional, you’ll understand target markets and develop messaging that speaks to the consumer.

Develop skills in advertising and marketing

In this program, you'll also learn to:

  • Produce and deliver professional campaign pitches.

  • Develop and communicate a product’s brand identity.

  • Solve complex marketing communications challenges.

  • Manage brand activities through social media messaging.

  • Design creative advertising.

  • Plan media selection and placement for traditional and digital media platforms.

Learning Outcomes

The graduate has reliably demonstrated the ability to:

  • Solve specific advertising and marketing communications challenges by providing strategic insights into target markets/audiences and consumer behaviour.

  • Develop and persuasively present and defend a professional, integrated advertising and marketing communications plan based on research evidence.

  • Manage the execution of an advertising and marketing communications plan from conception to completion.

  • Evaluate the effectiveness of an advertising and marketing communications initiative.

  • Identify and adhere to advertising and marketing communications standards and practices in accordance with relevant Canadian legislation and established international business practices.

  • Complete all work in a professional, ethical and timely manner.

Co-op Option

Students in this program may apply to the Co-op program during their first academic semester. Enrolment in the Co-op program is limited through an additional Co-op application process that takes place in the first semester. Students in the Co-op program are eligible to complete a Co-op work term during the 4-month term following the second semester.

Co-operative Education is a form of work-integrated learning that links classroom learning with paid or unpaid work experiences within a professional environment. Co-op work terms are related specifically to the academic studies of each student. The work terms provide an opportunity to learn by doing. You’ll apply theory to practice, develop a meaningful view of the working world, and cultivate an awareness of yourself as a professional.

Students receive in-class and 1-on-1 career education support to help prepare for the work term. The Co-op component is delivered by Sheridan’s Co-operative Education Office, which facilitates over 1800 Co-op/Internship work terms per year Sheridan-wide.

More info: Click here 

Semester 1

  • ADVG 55892, Principles of Advertising and Campaign Planning, 3

  • ADVG 57028, Media Overview, Process and Procedures, 3

  • ADVG 57370, Fundamentals of Creative Development, 3

  • ADVG 57006, Evolution of Advertising in the Digital Age, 3

  • MKTG 50229, Advertising Research Techniques & Consumer Insights, 3

  • ADVG 53055, Analysis of the Digital Landscape, 3

  • COWT 53816, Co-operative Education Forum*,

  • TOTAL:, 18

Semester 2

  • ADVG 56693, Agency Practices and Campaign Management, 3

  • ADVG 58634, Media Campaign Strategy and Tactics, 3

  • ADVG 57198, Strategic Creative Development, 3

  • MKTG 56859, Integrated Campaign Strategy: Sales Promotion, PR and Digital, 3

  • ADVG 56206, Social Media and Content Marketing, 3

  • SALE 58448, Personal Branding for Advertising Professionals, 3

  • TOTAL:, 18

Semester 3

  • COWT 51075, Co-op Work Term*,

  • *Co-op students only

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Pre Courses

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Pathway Courses


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Career Opportunity

Career Opportunity

Graduates of our Advertising – Account Management graduate certificate program go on to rewarding careers in advertising management.

Here are some jobs you might find:

  • Advertising Account Executive

  • Advertising Account Manager

  • Digital Strategist

  • Digital Content Manager

  • Social Media Community Manager

  • Media Strategist/Media Buyer/Media Planner

  • Project Manager

Ability to settle

Overseas Student Health Cover

Health and Dental Plan - International: 580CAD/ per year

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