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Business, Management and Economics
Graduate Certificate in Marketing Management
Graduate Certificate in Marketing Management

Graduate Certificate in Marketing Management

  • ID:SC010112
  • Level:Postgraduate Certificate/Diploma
  • Duration:
  • Intake:

Fees (CAD)

* Health Science Pre-Admission Testing Charge, Identification Card

Estimated Total/program:
Accept letter

Admission Requirements

Entry requirements:

Program Eligibility

  • Postsecondary diploma or degree.


  • Demonstrated competence through related work and/or educational experience.

English requirements:

  • TOEFL (Test of English as a Foreign Language), 88 (21L,W,S,R) iBT (Internet-based TOEFL) or 570 Paper-based

  • TOEFL iBT Special Home Edition**, 88 (21L,W,S,R)

  • iTEP Academic**, 3.9

  • IELTS (International English Language Testing System) Academic Module, 6.5 – Overall Band Score with no Band below 6.0

  • PTE A (Pearson Test of English Academic), 60 – Overall Minimum Score (57L,W,S,R)

  • FCE (Cambridge English: First), 176 – Cambridge English Scale or FCE A

  • CAE (Cambridge English: Advanced), 180 – Cambridge English Scale or CAE C

  • CPE (Cambridge English: Proficiency), 200 – Cambridge English Scale or CPE C

  • Sheridan EAP (English for Academic Purposes), 75%

  • Sheridan EPA (English Proficiency Assessment), 4.5 – Listening Band 4.5 – Reading Combined Band CLB 8 - Writing

Other requirements:

  • Applicant Selection

  • Eligible applicants are selected on the basis of demonstrated competence through related work and/ or educational experience.

  • In some cases, applicants may be requested to submit a résumé, which includes details of related work experience, and a cover letter, which summarizes career goals and reasons for wanting to take this program.

  • Applicants who do not meet the admission requirements for this program will be assessed and advised individually and may be considered for other, related programs.

  • Graduates of Sheridan's diploma/advanced diploma program in Business Administration – Marketing are not considered eligible for this program.

Course Information

In just one year, Sheridan’s Marketing Management program gives you the digital marketing skills employers want and need.

Things you'll learn to do

  • Apply search engine marketing, social media promotion and marketing analytics principles to optimize your organization's marketing efforts.

  • Learn basic marketing graphics skills to create support materials such as brochures, newsletters and web page updates.

  • Write marketing and communications plans.

Co-op experience

Following eight months of classroom instruction, eligible students will have the opportunity to participate in a four-month cooperative education placement. Note that this is a competitive process and only qualified students are accepted. Working in the marketing field, you’ll apply your in-class learning and gain valuable work experience that may boost your career—and help you land a great job.

Mobile computing gives flexibility

Working online is an essential skill in the workplace, and an integral part of our program. A laptop computer is mandatory. During the program, you'll use the computer to collaborate with your classmates on various assignments. In our online environment, you'll also have 24/7 access to class materials and notes and communicate with other students and your professors in our online chat room.

Additional information

"I learned more in eight months at Sheridan than I did in four years at university."

Our Marketing Management graduates often express sentiments like this. And it's easy to see why. You may learn theory at university, but at Sheridan you also gain the practical, cutting-edge marketing skills employers want and need along with a cooperative learning placement that gives you invaluable on-the-job experience. Our program is primarily designed for non-business students, so in your first semester, you’ll learn the core skills you need to understand the basics of marketing. In the second semester, you'll move to the cutting edge of the discipline through course content that demonstrates the latest concepts in digital marketing.

In this program, you’ll also:

  • Learn the key elements of digital marketing

  • Develop the skills to generate online content and navigation

  • Develop basic marketing graphics skills so you can develop marketing brochures and other printed materials

  • Conduct marketing analytics and use it as background for a marketing plan

  • Develop and deliver sales presentations and marketing communications plans

  • Get prepared for the challenges of global marketing

Learning Outcomes

  • Establish a professional presence online incorporating the key disciplines of social media, search engine optimization, analytics, online navigation and user experience in order to drive traffic to an organization's website.

  • Employ digital tools to analyze the effectiveness of a marketing campaign.

  • Formulate a marketing plan including marketing objectives, marketing mix, strategies, budgetary considerations and evaluation criteria.

  • Write a business plan for an entrepreneurial start-up venture.

  • Develop pricing strategies that take into account perceived value, competitive pressures and corporate objectives.

  • Develop strategies for the efficient distribution of products and services.

  • Apply the principles of business ethics and corporate social responsibility.

  • Determine strategies for developing new products and services that are consistent with evolving market needs.

  • Evaluate the viability of marketing a product or service in an international market or markets.

  • Evaluate results of marketing activities using criteria related to budgeted sales, costs and profits.

  • Prepare and deliver a sales presentation.

  • Communicate marketing information persuasively and accurately in oral, written and graphic formats.

Co-op Option

Students in this program may apply to the Co-op program during their first academic semester. Enrolment in the Co-op program is limited through an additional Co-op application process that takes place in the first semester. Students in the Co-op program are eligible to complete a Co-op work term during the four-month term following the second semester.

Cooperative Education is a form of work-integrated learning that links classroom learning with paid or unpaid work experiences within a professional environment. Co-op work terms are related specifically to the academic studies of each student. The work terms provide an opportunity to learn by doing. You’ll apply theory to practice, develop a meaningful view of the working world, and cultivate an awareness of yourself as a professional.

Students receive in-class and 1-on-1 career education support to help prepare for the work term. The Co-op component is delivered by Sheridan’s Cooperative Education Office, which facilitates more than 1,800 Co-op/Internship work terms per year Sheridan-wide.

More info: Click here 

Semester 1


  • MKTG 57442, Applied Marketing Theory, 4

  • ADVG 54805, Advertising, Promotion and Public Relations, 3

  • MKTG 56367, Fundamentals of Economics & Finance, 3

  • SALE 53143, Digital Marketing – Owned Media, 3

  • APPL 56529, Computer Applications for Career Management, 4

  • ECON 50229, The Digital Customer Experience, 3

  • TOTAL:, 20

Semester 2


  • MKTG 55956, Marketing Strategy, 6

  • MKTG 58081, Professional Sales & Communications Techniques, 3

  • MKTG 55299, Marketing Anaytics, 3

  • MKTG 56529, Digital Marketing – Paid Media, 3

  • MKTG 56693, Visual Communication Design, 3

  • TOTAL:, 18

Semester 3


  • COWT 51075, Co-op Work Term,

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Pre Courses

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Pathway Courses


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Career Opportunity

Career Opportunity

As a graduate of Sheridan's Marketing Management program, you'll be primed for today's job market and be ready to begin work. In just one year, you'll gain real skills you can put to use right away.

Here are some jobs you might find:

  • Social Media Coordinator

  • Digital Marketing Coordinator

  • Search Engine Marketing Coordinator

  • Advertising and Promotions Planner

  • Advertising Account Coordinator

  • Assistant Product Manager

Ability to settle

Overseas Student Health Cover

Health and Dental Plan - International: 580CAD/ per year

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