This undergraduate course recognises the ethnocentric nature of management theory and practice and embraces an understanding of business activity and communications, both within different cultures and across cultures. You will be exposed to other cultures and will have the opportunity to analyse current cross-cultural issues, as well as the chance to develop your cultural intelligence, cross-cultural communication, management and leadership skills.
If you choose to study International Business you will benefit from several foreign trips (a total of five weeks away over the first two years) with our experienced teaching team, who are themselves from a variety of cultures and have many years of international experience living and working abroad. This opportunity will provide you with a greater understanding of the subject by having the chance to apply your learning to real-life experiences whilst travelling abroad.
The course will also equip you with the core knowledge and skills in people, operational information, technology and supply chain management as well as international marketing, finance and accounting, all within an international context. You will focus on business practices, primarily in Europe and Asia, with tools and techniques that can be applied worldwide.
Our teaching style challenges you to think critically, and to see business from a broad integrated perspective rather than a narrow functional one. It focuses on the essential essence of business – getting things done through other people on time and within budget. You will be expected to regularly read and engage with articles from the quality business press such as Financial Times and The Economist, as well as other recommended material to be able to get the most from your seminar discussions and understand the context in which international business operates.
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