Applicants are required to have one of the following:
A completed bachelor degree from a recognised higher education institution or equivalent; or
A completed graduate diploma from a recognised higher education institution; or
A completed graduate certificate from a recognised higher education institution.
Applicants who have:
completed a bachelor degree in a business discipline; or
completed a bachelor degree which includes a major in business, commerce, marketing or management; or
completed a graduate certificate in a business discipline,
are eligible to enter the program with 0.5 EFTSL (18 units) Advanced Standing and complete the program in 1.5 years of full time study or equivalent part time study.
IELTS total 6.5, reading 6.0, writing 6.0
TOEFL PBT : 577 with TWE of 4.5
TOEFL iBT: 79 with Reading and Writing not less than 18
Pearson PTE: 58 with Reading and Writing communicative scores not less than 50
Cambridge CAE/CPE : 177
Are you an early-career professional looking to progress your career in an international business context?
This degree will develop your knowledge of the global business environment and enable you to maximise your career development opportunities and employment prospects. You will benefit from a range of experience-based learning opportunities, including overseas study and business mentoring by a senior business leader through the Executive Partners Program.
You will learn about business strategy, international trade, global marketing and international human resource management with a focus on the design and planning of effective media, and brand management strategy. You will graduate with the knowledge and skills to address complex digital media issues, design successful marketing and branding strategies, and the expertise to accelerate your career as a business professional in an international context.
CRICOS CODE : 097175G
More info: Click here
Degree structure
BUSINESS CORE COURSES
Marketing Management
Accounting for Management M
Economic Principles for Business
Global Business Environment
PROGRAM CORE COURSES
Fundamentals of Data Analytics for Business
Managing the Global Workforce
People, Leadership and Performance
ADVERTISING AND BRAND MANAGEMENT SPECIALISATION
Advertising: Theory and Practice
eMarketing
Advertising: Planning and Buying Media
Brand Management
Specialisation Elective
Specialisation Elective
BUSINESS ELECTIVES
Elective
Professional Consulting Project
OR
Business Practicum G
International Business: Strategy and Ethics
Upon graduation, an International Master of Business Administration (Advertising and Brand Management), will equip you with specialist skills to pursue advertising career opportunities worldwide.
Your advanced marketing knowledge and management skills will enable you to progress into senior advertising and marketing roles such as:
Advertising manager: supervising the production of advertising campaigns; developing plans to increase sales for clients; acting as a liaison between their agency and its clients
Brand manager: responsible for driving the growth of a brand; ensuring all aspects of a brand’s marketing and manufacturing match; creating a brand strategy and ensuring all aspects of a product or an activity align with the brand
Digital marketing manager: driving sales and conversions; optimising website usability; implementing digital and email marketing campaigns; analysing and reporting on website performance and other digital channel initiatives; driving search optimisation and Google adwords strategy
Media planner or campaign manager: combining creative thinking with factual analysis to target marketing campaigns at audiences; identifying the best mediums for building brand awareness and sales
OSHC: 530 ($) per year
