This programme offers two points of entry.
The first option is to undertake a one year programme of study including a dissertation. You will gain the skills required to manage sustainable tourism businesses, alongside the specialisms of strategic destination management, tourism futures, crisis and post-conflict tourism management, the strategic use of events for urban destination management and will be able to choose routes such as digital marketing or managing across cultures. The course draws upon a variety of case studies and projects, letting you explore the global scope of tourism, the policies and strategies associated with successful management, the role the industry plays in international development, and the stakeholders involved in its development. The course places emphasis upon the micro-economic contribution of enterprise projects in supporting development and sustainability, in line with the University’s Changemaker ethos.
The course will also prepare you for the practical, project-based, and customer focused characteristics of the tourism industry, drawing upon a variety of case studies and engaging you with industry experts.
This course provides students with higher-level knowledge, skills and capabilities to pursue a specialist career in a broad range of areas in the tourism industry across the private, public and not-for-profit sectors.
You will be introduced to the main themes in destination and tourism development, enabling you to analyse the strategic and dynamic nature of international tourist destinations and issues facing destination managers. Modules in semester one will highlight the need to ensure long-term viability of destination resources through themes such as international sustainable development and futures studies. You will have the option to choose to focus on developing competency in digital marketing.
The strategic use of events in both the public and private sectors will be examined, particularly their use as a catalyst for physical, economic and socio-cultural regeneration. You will have the option to choose to focus on developing your personal adaptability in cross-cultural (work) environments. You will begin the process of undergoing your dissertation through research methods and research supervision.
You will examine the vulnerability of destinations and the strategies and approaches needed by managers to develop and recover, particularly post-conflict, as well as examining a variety of concepts related to futures studies for tourism. An area of individual research will be developed into a clearly defined and evidenced dissertation that demonstrates critical thinking and research at postgraduate level. Guided by a dedicated subject specialist, you will collect, analyse and interpret a range of secondary and primary data, culminating in a 15-20,000 word dissertation.
The second option is to undertake a two-year programme of study incorporating an industry placement year.
This provides you with the same skills and holistic understanding of international tourism development, but builds on the first three semesters of academic content with the addition of a year in industry. The year in industry will develop your real world experience and you will undertake an applied research project that identifies and provides a response to an industry specific problem.You will be required to undertake a work-based learning module during Semester one which begins to prepare you for finding your placement.
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