This course incorporates parts of the syllabus of a number of qualifications of the Chartered Institute of Marketing. As a result, students can study for the Introductory Certificate in Marketing in their first year and work towards the Diploma in Digital Marketing, taken in the final year.
The programme has been structured to develop your knowledge and entrepreneurial skills and enhance your future employability. Upon completion of the Marketing Management and Business Joint Honours programme you will be able to progress your career in a wide range of organisations stretching across any sector or industry within marketing, management, business or HR.
This programme combines Marketing and Business modules that will provide you with a key grounding in both subject areas. The course introduces all areas of marketing, management and business preparing you for a future of making sound operational and strategic decisions which are important as organisations are now demanding higher levels of business related skills.
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