From data mining and web analytics to business analytics in practise, our MSc Business Analytics will give you a comprehensive understanding of key areas of business analytics and develop your skills to meet the high demand from employers.
Attracting students from all over the world, this course is a great opportunity to mix with people from different cultures and with diverse backgrounds. You’ll enhance your communication, teamwork and management skills, whilst building a network of international contacts. It will also help you to appreciate the various approaches to people management in a multicultural context.
More info : Cilck here
Core modules:
Descriptive Analytics
We will introduce you to visualisation techniques used to display and summarise information. You will look at descriptive statistics that can be used to extract meaningful information from data. This module will give you the skills and practise in using appropriate statistical techniques when completing business reports and communicating data analysis to the organisation management team.
Effective Management Consultancy
This module will help you to understand different approaches to consulting projects. You’ll explore what is good and what is bad consulting practise. It will also prepare to you to carry out successful consulting projects within organisations either as an external consultant or as a line manager given a one-off problem-solving task.
Decision Models
This module will focus on turning real-world problems into mathematical and spreadsheet models and examine how you can use models to help rational decision making in organisations. You’ll develop a deep knowledge and understanding of the main modelling concepts and you will be able to quickly identify problems and situations in business where the use of those models can be beneficial.
Performance Analytics
You will understand how mathematical and econometric methods can be used to model diverse transformation processes to establish benchmarks of efficiency and productivity for organisations, and how to carry out a benchmarking exercise using such methods. You will gain valuable hands-on experience of implementing an efficiency and productivity assessment using specialised software.
Data Mining and Web Analytics
We will explore data mining techniques and their use in business decision making. You will also learn how to uncover patterns and trends hidden in data.
Software Analytics
This module aims to teach you the programming skills required to carry out advanced data analysis on large datasets such as those found in many Big Data applications. These skills are now commonly expected by organisations seeking to employ data analysts, and the module aims to address this demand.
Ethics in Academic Practice
This module provides an introduction to the Academic Offence framework. By completing the resources you will understand the key principles underpinning the submission of academic assignments. These principles can then be applied to the rest of the modules studied at the university.
The Aston Global Advantage
The Aston Global Advantage is our professional development programme that runs throughout all MSc programmes at Aston Business School. Focusing on professional development and employability, this integrated module gives you the opportunity to identify, develop and apply the key transferable skills you will gain throughout the year.
Business Project or Dissertation
The Business Project/Dissertation is a chance for you to carry out an original piece of work applying material that you have learnt in the taught element of your degree. Specific requirements will be explained relating to different degree programmes but in summary you must demonstrate both theoretical and practical knowledge of your chosen area of specialism.
Optional Modules:
Note: Availability of any optional modules will be subject to staff availability and a minimum number of students who express an interest in studying the optional modules.
Business Analytics in Practice
You will be introduced to predictive business analytics techniques. We will explore advanced statistical methods, marketing models and financial analytics. This will help you carry out advanced data analysis and enhance your overall understanding of business analytics techniques as well as how they can improve the decision-making process.
Digital Marketing
You will gain a strategic understanding of the opportunities provided by digital marketing and the challenges of preparing and formulating successful digital strategies. The module evaluates the role of digital media in marketing strategy and how new technologies can be embraced for marketing purposes. You will evaluate the impact of web based innovations on marketing and consumer behaviour.
Financial Econometrics
Big Data for Decision Making
This module will equip you with the skills needed to successfully handle and analyse big data with the aim of supporting the organisation decision making process.
Advanced Spreadsheets and Databases
This module will equip you with knowledge skills and techniques that will enable you to make efficient and effective use of spreadsheets and databases in your daily work. If you are want to undertake further academic work the module will also enable you to use spreadsheets and databases to support your research.
Simulation for Managerial Decision Making
This module aims to combine the challenge of learning the theory of simulation modelling, with collecting data in an external organisation using simulation modelling software and group work to meet a deadline for the presentation of results. This skillset is useful as simulation is used in many organisations and consultancy units to provide descriptive predictive and prescriptive analytics.
Industrial Services Innovation
Crises Technology and Analytics
Insurance-Single: 300 GBP/year
