The MSc Strategy and Analytics will develop your understanding and application of core theories in strategy, and you will learn how to apply the knowledge and skills required for assessing and developing business strategies and operations.
This course will also help you enhance the skills required for assessing, developing and critically evaluating entrepreneurial strategies. You’ll develop the ability to make strategic decisions by advancing your understanding and application of how business analytics methods can support interventions in the decision making process of organisations.
This course aims to provide a programme of study that meets your needs if you are a local, national or international student, enabling you to learn by the exchange of experience as well as formal academic study. It is designed for recent graduates and those already in employment.
This course is part of a suite of MSc programmes offering you the opportunity to design you degree to suit your personal and professional career aspirations.
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Core Module
Strategy modules:
Strategic Business Sustainability
The module looks at how sustainable development as a process can lead to a certain level of sustainability within an organisational context. It places sustainability within the strategic orientation of an organisation and as such as it takes a view of sustainability both in the short-term as well as in the long-term.
Strategic Management
This module starts with the purpose of strategy including stakeholder and governance issues and introduces tools and techniques for analysing external environments and internal capabilities. You will learn theories and frameworks/ models for assessing and evaluating organisations’ strategic options which are then applied in analysing contemporary case studies and through engaging in a rich business strategy simulation that involves strategic decision-making.
Advanced Topics in Strategy
We explore strategic management from different theoretical angles to build a deeper appreciation of how strategy work is accomplished in practice. Drawing on cutting edge research we examine strategy development pathways, market-led strategies, strategy innovation, corporate venturing alliances and much more. This module provides you with knowledge concepts and tools to deconstruct complex strategy problems and formulate evidence-based strategic responses.
Economic Environment of Business
We focus on key economic concepts and principles that are most useful for businesses and managers. Throughout we stress their application in an international context drawing on their real-world significance and the importance of communicating economic ideas in a clear and precise manner. In this way students will understand the significance of economics in a globalised world.
Analytics modules:
Descriptive Analytics
We will introduce you to visualisation techniques used to display and summarise information. You will look at descriptive statistics that can be used to extract meaningful information from data. This module will give you the skills and practise in using appropriate statistical techniques when completing business reports and communicating data analysis to the organisation management team.
Decision Models
Here we focus on turning real-world problems into mathematical and spreadsheet models and examine how you can use models to help rational decision making in organisations. You’ll develop a deep knowledge and understanding of the main modelling concepts and you will be able to quickly identify problems and situations in business where the use of those models can be beneficial.
Data Mining and Web Analytics
We explore data mining techniques and their use in business decision making. You will learn how to uncover patterns and trends hidden in data.
Performance Analytics
You’ll understand how mathematical and econometric methods can be used to model diverse transformation processes to establish benchmarks of efficiency and productivity for organisations. Learn how to carry out a benchmarking exercise using such methods. Gain valuable hands-on experience of implementing an efficiency and productivity assessment using specialised software.
Plus
Research Methods Workshop
Ethics in Academic Practice
This module provides an introduction to the Academic Offence framework. By completing the resources you will understand the key principles underpinning the submission of academic assignments. These principles can then be applied to the rest of the modules studied at the university.
The Aston Global Advantage
The Aston Global Advantage is our professional development programme that runs throughout all MSc programmes at Aston Business School. Focusing on professional development and employability, this integrated module gives you the opportunity to identify, develop and apply the key transferrable skills you will gain throughout the year.
Either Business Project or Dissertation
The Business Project/Dissertation is a chance for you to carry out an original piece of work applying material that you have learnt in the taught element of your degree. Specific requirements will be explained relating to different degree programmes but in summary you must demonstrate both theoretical and practical knowledge of your chosen area of specialism.
Insurance-Single: 300 GBP/year
