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MSc Marketing Management (Digital)
MSc Marketing Management (Digital)

MSc Marketing Management (Digital)

  • ID:BU440127
  • Level:Master's Degree
  • Duration:
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Fees (GBP)

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Admission Requirements

Entry Requirements

  • A Bachelors Honours degree with 2:2 or equivalent in any subject.

English Requirements

  • If English is not your first language you'll need IELTS (Academic) 6.0 with a minimum of 5.5 in each component, or equivalent. 

Course Information

Learn about a range of digital marketing concepts underpinned by the digital marketing planning process including analysis, planning, implementation and control 

Confidently evaluate the effectiveness of various digital marketing tools  

While specialising in digital marketing, study broader marketing management concepts such as strategy setting, product development, communications and branding 

Develop your personal leadership and management skills to become a competent and successful manager

Choose to complete an optional 30-week work placement in a marketing-related role to further enhance your employability. 

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Core units

  • Leadership Essentials: The unit aims to provide a critical understanding of leadership theory and practice through developing your personal leadership skills. You will develop greater self-awareness through reflexivity and working with teams, combined with a theoretical understanding including emotional intelligence, resilience and well-being.

  • Marketing & Strategy: You will explore and analyse the premise that in order to be successful, organisations need to gain a good understanding of their customers’ requirements and to seek to achieve organisational objectives through the satisfaction of their customers’ needs and wants.

  • Omnichannel Strategy & Supply Chain Management: In this unit you will apply the operational, managerial and strategic uses of technology and strategic management information systems to a global omnichannel business environment, considering the end-to-end process of product development and marketing/selling business-to-business and business-to-consumer.

  • Marketing Communications & Brand Management: The unit will examine the key issues and challenges in marketing communications and branding. It will cover strategic issues of integration and planning as well as the tactical considerations needed to execute relevant marketing communications campaigns that meet consumer’s needs.

  • Sustainability & Social Marketing: Sustainability and social marketing examines current trends in marketing theory and practice which are occurring as a result of change in the business environment, technology and organisations.

  • Digital Marketing: You will be introduced to a range of digital marketing concepts underpinned by the digital marketing planning process including analysis, planning, implementation and control. Emphasis will also be placed on evaluating the effectiveness of various digital marketing tools.

  • Research Project: An opportunity to undertake a significant piece of self-managed research in an area that interests you.

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Pre Courses

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Pathway Courses

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Career Opportunity

Career Opportunity

After completion of this course typical job roles can include:

  • Marketing Manager

  • Digital Marketing Manager

  • Social Media Manager

  • Omni-channel Manager.

Ability to settle

Overseas Student Health Cover

OSHC: 624 ($) GBP per year

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