* Administrative Fees, Ancillary Fees
High school diploma or at least 19 years old prior to start of the program
There are few careers as exciting, creative, and uniquely challenging as Advertising. We train students to deeply understand the consumer psyche and develop marketing communications messages that reach and influence target consumers. Are you a “people person”? Do you love digital media and all things online? Are you a strong communicator who likes ideas, persuasion and the creative side of business? Advertising may be for you. Read on…
This program includes amazing experiential learning opportunities and small class sizes that prepare students for an exciting career in advertising and marketing communications, where there are labour shortages in major markets. This means a wealth of job opportunities.
Our Learning Extends Past the Classroom:
- FUSE Mentorship Program
- Student-run Ad Agency
- Community client work
- Case competitions
- Career matching
- Greg awards
- Degree competition
- International exchange options
- Disney Internship
This program offers field placements that are matched with students’ strengths and skills-sets, providing students with practical experience and making them job-ready upon graduation. We have dozens of employers eager to recruit our students for placements, summer jobs, and full-time employment after graduation. Our students are in demand!
We offer a two-year program and a three-year option with the first two years being common to all Advertising students. Students in either stream can choose to graduate with the two-year diploma or continue with the third year to explore more deeply the full breadth and scope of integrated marketing communications; a field with strong job prospects across ALL industries.
There are also numerous opportunities for grads to complete a university degree in less than two years (more information below) or a specialized certificate. Our faculty counsel students on this, based on their goals, interests and target careers. We do one-on-one career counselling with every single student.
All instructors are active in their area of marketing communications expertise and bring the latest applications and experiences into the classroom. We emphasize hands-on, problem-based learning using real community clients.
Our former program coordinator/professor is the author of three of our foundational textbooks on marketing communications.
Your skills will be developed in an Apple-based communications center with access to the latest industry software including MAC OS applications, Final Cut Pro digital video editing software, Microsoft Office for Mac, and the Adobe Creative Cloud suite of applications.
More information click :here
Semester 1
COMM 34 Introduction to College Communications
GENE 114 Professional Effectiveness
MARK 101 Marketing Principles
MCOM 1 Computer Skills for Communications
MCOM 12 Media Awareness
MCOM 15 Introduction to Integrated Marketing Communications
Semester 2
HUMA 40 Perspectives of Leadership
MCOM 2 Introduction to Layout and Design
MCOM 5 Writing for Marketing Communications
MCOM 13 Advertising I - Strategy
MCOM 14 Advertising II - Creative Development
MCOM 19 Consumer Behaviour
Semester 3
MCOM 3 Advanced Layout and Design
MCOM 6 Media Management
MCOM 29 Career and Placement Preparation
MCOM 30 Direct and Interactive Marketing
MCOM 35 Market Research and Analytics
General Education Course
Semester 4
MCOM 7 Business Management & Entrepreneurship
MCOM 9 Emerging Trends in Marketing Communications
MCOM 42 Social Media Marketing
VIDE 30 Video Strategies I
WORK 25 Field Placement I
GENE 24 Ethics and Critical Thinking
Semester 5
MCOM 10 Event Marketing & Sales Promotion
MCOM 36 Public Relations
MCOM 43 Interactive Web Marketing
MCOM55 Content Marketing
VIDE 35 Video Strategies II
Semester 6
MCOM 4 Creative Execution
MCOM 38 Marketing Communications Campaign
WORK 26 Field Placement II
The skills learned are adaptable to any industry and are in high demand. Graduates find employment in diverse areas, including advertising agencies, and on the client side with big brands, corporations, small businesses, and in the not-for-profit sector. Occupations include: Marketing Communications Coordinator, Copywriter, Social Media Community Manager, Media Sales Rep, Client Services, Digital Marketing Coordinator, Blogger, PR Coordinator, Event Planner, and more..
