* Administrative Fees, Ancillary Fees
High school diploma or at least 19 years old prior to start of the program
You begin the Business Administration – Marketing program with a strong foundational understanding of business and its disciplines and scaffold your marketing abilities over three years. You develop your marketing skills in a hands-on, experiential learning environment focusing on communication, analytics, teamwork and planning. You create value for the marketplace and open doors to ever increasing marketing management opportunities.
Senior level courses include integrated marketing analytics, digital and content marketing, business simulations, account and customer relationship management, and customized certifications, and two marketing placements, all of which culminate with a full marketing plan for real clients.
With a holistic approach to career readiness you take part in Emotional Intelligence, and Work Place Big 5 self assessments, career fairs, dining etiquette and intense professional development. You meet regularly with faculty to review customized development plans to pursue relevant personal goals.
Enjoy and be challenged by small class sizes where over 80% of your professors are full time with both academic and industry experience to develop your talents. Meet some of your professors. Your classrooms are well equipped and you engage with applied teamwork, research, time and stress management, presentations, guest speakers, and public speaking. Over three years your changes in approach and behaviour become permanent to prepare you for a successful career.
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Semester 1
ACCT 1 Introductory Accounting 1
ADMN 1000 Introduction to Canadian Business
CARE 60 Career Development 1
COMM 34 Introduction to College Communications
COMP 222 Computer Application Fundamentals
GENE 114 Professional Effectiveness
MATH 35 Introductory Business Mathematics
Semester 2
COMM 39 Communications for Business
MARK 201 Introductory Marketing 1
MATH 53 Mathematics of Finance
ECON 1 or ECON 2 Microeconomics OR Macroenomics
Business Elective - choose TWO of the following:
ACCT 2 Introductory Accounting 2
ADMN 2000 Workplace Dynamics and Behaviour
HUMA 53 Principles of Human Resources Management
Semester 3
MARK 2 Professional Selling
MARK 14 Integrated Marketing Communications 1
MARK 15 Marketing Career Strategies
GENE 165 Intro to Intercultural Communications
MARK 57 Marketing Metrics and Analysis
MARK 42 Design and Digital Experience
MARK 23 Consumer Behaviour and Research
MARK 300 Marketing Placement Preparation
Semester 4
MARK 9 Integrated Marketing Communications 2
MARK 102 Entrepreneurship
MARK 56 Advanced Topics in Marketing
CARE 92 Career Strategies 2
MARK 78 Retail Marketing Strategies
General Education Elective (Online)
WORK 64 Marketing Internship 1
Semester 5
COMM 58 Advanced Communication Skills for Marketers
MARK 12 Customer Relationship Management
MARK 55 Business to Business Marketing
ADMN 5007 Marketing Analytics
MATH 75 Business Statistics
MARK 18 Digital and Content Marketing
Semester 6
WORK 65 Marketing Internship 2
MARK 37 Marketing Planning
MARK 60 Marketing Independent Studies
MARK 33 Account Management Strategy
MARK 47 Advanced Marketing Cases
Graduates find careers as marketing analysts, product managers, sales managers, business analysts, account managers, community managers, social media managers and other digital marketing positions in a variety of industries, including media, communications, sports and entertainment, consumer goods, technology, banking and financial services. Graduates may also find success in venture development. Third year empowers you with tools, experience and readiness for the demands of administrative marketing.
