Year 11 or equivalent certificate of senior secondary education.
Age Requirements: Minimum 18 years of age
Recommended English Level: IELTS 5.5 (If the level of English is insufficient, a suitable course can be arranged.)
* Direct Entry into Diploma of Marketing and Communication (BSB50620) is possible if students have the following:
• Completion of the following units or equivalent competencies: BSBCMM411 Make presentations, BSBCRT412 Articulate, present and debate ideas, BSBMKG433 Undertake marketing activities, BSBMKG435 Analyse consumer behaviour, BSBMKG439 Develop and apply knowledge of communications industry, BSBWRT411 Write complex documents, OR
• Two years equivalent full-time relevant work experience.
** Direct entry into Advanced Diploma of Marketing and Communication (BSB60520) is possible if students have the following:
• Completion of the following units or equivalent competencies: BSBMKG541 Identify and evaluate marketing opportunities, BSBMKG542 Establish and monitor the marketing mix, BSBMKG552 Design and develop marketing communication plans, BSBMKG555 Write persuasive copy, BSBPMG430 Undertake project work, OR
• Four years equivalent full-time relevant work experience.
Our Marketing courses have been developed according to the requirements of the Business Services Training Package (BSB), in consultation with our industry partners and have been approved for delivery by the Australian Skills Quality Authority (ASQA). They are nationally recognised qualifications within the Australian Qualifications Framework (AQF).
STUDY PATH
Training is delivered in stages which correspond to AQF Levels IV - VI. The preferred pathway for a qualification is for students to complete the requirements of the previous level qualification before progressing to the next level – thereby achieving more than one qualification. Applicants without the previous level qualification will be considered if they have relevant qualification and/or vocational experience. We aim to equip our graduates with the necessary skills and knowledge to enable them to successfully satisfy the demands of the workplace.
COURSE DELIVERY & ASSESSMENT METHODS
Delivery and assessment strategies are selected to reflect the nature of the elements and performance criteria of the competency together with the needs and learning style of the participants. Qualifications are delivered over 20 hours per week, 16 hours face-to-face and 4 hours online learning. Assessment methodology may include but is not limited to observations, projects/ reports, case studies, role plays, exercises, activities, and written/oral tasks including multiple choice question and short answer, essay, true/false and presentation
CRICOS Code 106351G
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Certificate IV in Marketing and Communication
Interpersonal Communication
Make a presentation
Articulate, present and debate ideas
Apply digital solutions to work processes
Write complex documents
Market Profiling
Profile the market
Conduct market research
Develop product knowledge
Marketing Communication I
Apply marketing communication across a convergent industry
Develop and apply knowledge of marketing communication industry
Edit texts
Consumer Behaviour
Analyse consumer behaviour
Design direct response offers
Diploma of Marketing and Communication
Marketing Communication II
Design and develop an integrated marketing communication plan
Coordinate advertising research
Develop a media plan
Plan e-marketing communications
Marketing Trends
Interpret market trends and developments
Research global design trends
Identify and evaluate marketing opportunities
Marketing Project
Undertake project work
Marketing Research
Plan market research
Plan direct marketing activities
Marketing Audit
Implement and monitor marketing activities
Conduct a marketing audit
Advanced Diploma of Marketing and Communication
Promotional Marketing
Develop an advertising campaign
Manage advertising production
Execute an advertising campaign
Evaluate campaign effectiveness
Marketing Strategies
Evaluate international marketing opportunities
Manage international marketing programs
Develop organisational marketing objectives
Manage measurement of marketing effectiveness
Manage the marketing process
Marketing Plan
Develop a marketing plan
Develop and implement strategic plans
Leadership
Provide leadership acro
Pathways to University
Academies Australasia Colleges have articulation and advanced standing arrangements with several universities and higher education providers. The savings brought by transfer credits can be substantial.
The table below shows the field of study, the University / Higher Education Provider offering the degree, the Academies Australasia college offering the pathway qualification and the relevant time frames (Duration of Degree, Time Saved with qualification, and Time to Complete The Degree).
Academies Australasia Polytechnic
Bachelor of Business (Leadership and Management) (3 years) ,Time Saved: 9 months,Time to Complete the Degree: 2 years + 3 months
Academies Australasia Polytechnic pathway to Charles Darwin University
Bachelor of Commerce (3 years) ,Time Saved: 1 year + 6 months,Time to Complete the Degree: 1 year + 6 months
Academies Australasia Polytechnic pathway to Charles Sturt University
Bachelor of Business (Banking, Human Resource Management and Management) (3 years) ,Time Saved: 9 months,Time to Complete the Degree: 2 years + 3 months
Bachelor of Business (Accounting & Finance, Marketing and Business Studies) (3 years) ,Time Saved: 9 months,Time to Complete the Degree: 2 years + 3 months
Bachelor of Business (Marketing) and Bachelor of Business Studies (3 yrs) ,Time Saved: 1 year + 1.5 months,Time to Complete the Degree:1 year + 10.5 months
Academies Australasia Polytechnic pathway to California State University
All Bachelor Degrees, Time Saved: 1 year + 6 months,Time to Complete the Degree: 1 year + 6 months
Academies Australasia Polytechnic pathway to Federation University Australia
Bachelor of Business (3 yrs) ,Time Saved: 1 year + 6 months,Time to Complete the Degree: 1 year + 6 months
Bachelor of Business (Marketing) (3 yrs) ,Time Saved: 1 year + 6 months,Time to Complete the Degree: 1 year + 6 months
Bachelor of Management (3 yrs) ,Time Saved: 1 year + 6 months,Time to Complete the Degree:1 year + 6 months
Academies Australasia Polytechnic pathway to University of Canberra
Bachelor of Marketing Management (3 years) ,Time Saved: 1 year + 6 months,Time to Complete the Degree: 1 year + 6 months
Academies Australasia Polytechnic pathway to James Cook University
Bachelor of Business,Time Saved: 6 months,Time to Complete the Degree: 2 years + 6 months
Academies Australasia Polytechnic pathway to Fontys University, Netherlands
Business related Bachelor's degrees (4 yrs) ,Time Saved: 1 year + 6 months,Time to Complete the Degree: 2 years + 6 months
Academies Australasia Polytechnic pathway to Western Sydney University
Bachelor of Business, Time Saved: 1 year,Time to Complete the Degree: 2 years
Academies Australasia Polytechnic pathway to Murdoch University
MU B1367 Bachelor of Business (all majors) ,Time Saved: 1 year + 6 months,Time to Complete the Degree: 2 years
Vocational / Employment Outcome: Marketing Assistant, Public Relations Assistant, Marketing Research Assistant, Project Coordinator, Assistant Product Manager, Assistant Marketing Manager, Assistant Sales Executive
OSHC: 530 ($) AUD per year
