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International Business, Marketing and Tourism
Bachelor of Advertising and Marketing Communications BSc (Hons)
Bachelor of Advertising and Marketing Communications BSc (Hons)

Bachelor of Advertising and Marketing Communications BSc (Hons)

  • ID:UB440147
  • Level:3-Year Bachelor's Degree
  • Duration:
  • Intake:
  • Type:Full-time

Fees (GBP)

  • TuitionFee/Year:£12,900.00
  • LivingFee/Year:£10,000.00
  • InsuranceFee/Year:£300.00
  • TuitionFee/Year:£12,900.00
  • LivingFee/Year:£10,000.00
  • InsuranceFee/Year:£300.00
Estimated Total/program:
£69,600.00
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Admission Requirements

Entry Requirements

English Requirements

  • IELTS overall score of 6.0 with minimum 5.5 in each element
  • TOEFL iBT - Listening: 17, Reading: 18, Speaking: 20, Writing: 17
  • Pearson PTE - Listening: 59, Reading: 59, Speaking: 59, Writing: 59

Course Information

Develop the essential, digitally relevant skills for the world of advertising, copywriting and marketing communications, opening up opportunities in specialist agencies, integrated brand communications and client side brand management.

Gain vital work experience and awareness on placement and working with external agencies, and build your network of industry contacts. Relate marketing to finance, HRM and operations and take specialist units in PR and e-Business.

Examine international business and marketing management - branding, buyer behaviour, distribution and competition - with specialist units in marketing communications, media analysis and planning.

Choose Advertising and Marketing Communications at Bedfordshire and:     

  • Learn essential skills in advertising and copy writing - using a mixture of traditional marketing and media communications and more modern tools such as Facebook, Twitter and Instagram
  • Study areas including PR, creating marketing communications, marketing communications practice, and marketing in contemporary contexts
  • Develop your knowledge and experience in your final year by working with real companies on real issues
  • Gain additional employability skills in communication, problem-solving and teamwork
  • Challenge yourself with an optional sandwich placement year
  • Benefit from a course that reflects the Business School’s commitment to practice based and research informed education and is accredited by the Chartered Institute of Marketing (CIM), leading to potential careers in integrated brand communications; specialist agency or in-house functions e.g. advertising; corporate communications, sales and sales promotion; media planning/buying; client-side brand management or further study

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Units

  • Business Practice Explored (BSS005-1) Compulsory
  • Consumer Behaviour (MAR022-1) Compulsory
  • Experiential Marketing (MAR019-1) Compulsory
  • Introduction To Digital Marketing And Analytics (MAR020-1) Compulsory
  • Principles Of Marketing (MAR001-1) Compulsory
  • Using Data To Build Business Practice (BSS004-1) Compulsory
  • Account And Media Planning (MAR029-2) Compulsory
  • Brand Management (MAR016-2) Compulsory
  • Career In Practice (MAR027-2) Compulsory
  • Creative Advertising And Copywriting (MAR018-2) Compulsory
  • Digital Innovation And Entrepreneurship (MAR038-2) Compulsory
  • Marketing Communications In The Digital Age (MAR021-2) Compulsory
  • Strategy And Innovation (BSS029-2) Compulsory
  • Continuing Professional Development (MAR027-3) Compulsory
  • Digital Communications Strategy (MAR013-3) Compulsory
  • Marketing Ethics And Corporate Social Responsibility (Csr) (MAR028-3) Compulsory
  • Preparation For Specialist Research Project (MAR029-3) Compulsory
  • Specialist Research Project (MAR030-3) Compulsory
  • Topical Marketing Communications Practice (MAR031-3) Compulsory
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Pre Courses

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Pathway Courses

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Career Opportunity

Career Opportunity

The course has the potential to lead to careers in integrated brand communications; specialist agency or in-house functions e.g. advertising; corporate communications, sales and sales promotion; media planning/buying; client-side brand management or further study.

Ability to settle

Overseas Student Health Cover

Insurance-Single: 300 GBP/year

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