Develop the essential, digitally relevant skills for the world of advertising, copywriting and marketing communications, opening up opportunities in specialist agencies, integrated brand communications and client side brand management.
Gain vital work experience and awareness on placement and working with external agencies, and build your network of industry contacts. Relate marketing to finance, HRM and operations and take specialist units in PR and e-Business.
Examine international business and marketing management - branding, buyer behaviour, distribution and competition - with specialist units in marketing communications, media analysis and planning.
Choose Advertising and Marketing Communications at Bedfordshire and:
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The course has the potential to lead to careers in integrated brand communications; specialist agency or in-house functions e.g. advertising; corporate communications, sales and sales promotion; media planning/buying; client-side brand management or further study.
Insurance-Single: 300 GBP/year